PR and Press Releases in Bangladesh: Why They Matter
For Korean companies entering Bangladesh, local media PR is one of the most cost-effective ways to build brand visibility. Bangladesh has more than 300 newspapers, broadcast stations, and online media outlets, while English-language newspapers such as The Daily Star, Dhaka Tribune, and The Business Standard, along with Bangla newspapers such as Prothom Alo and Kaler Kantho, deliver broad audience reach.
A well-prepared press release can effectively communicate major developments such as market entry, product launches, exhibition participation, and MOU signings to buyers, business partners, and government stakeholders. This guide outlines practical know-how, from writing structure to distribution strategy in the Bangladesh media landscape.
Core Structure of an Effective Press Release
Effective press releases follow the inverted pyramid structure. The most important information appears first, while supporting detail follows later, ensuring that the core message survives even if an editor trims the lower part of the text.
Practical Writing Tips
Major Media Channels in Bangladesh
| Media | Type | Language | Reach | PR Use Case |
|---|---|---|---|---|
| The Daily Star | Daily newspaper | English | 2M+ readers | Best for B2B |
| Dhaka Tribune | Daily newspaper | English | 1M+ readers | Strong for B2B |
| The Business Standard | Business daily | English | Business audience | Best for B2B |
| Prothom Alo | Daily newspaper | Bangla | 5M+ readers | Best for B2C |
| Kaler Kantho | Daily newspaper | Bangla | 3M+ readers | High B2C value |
| Channel i / NTV | TV | Bangla | 10M+ viewers | Launch events |
| BSS | News agency | English/Bangla | Nationwide syndication | Broad distribution |
| bdnews24.com | Online | English/Bangla | Top digital reach | Digital PR |
Distribution Strategy
A strong press release can serve as a powerful market-entry marketing tool in Bangladesh. By structuring the message through the inverted pyramid and using dual-language distribution in English and Bangla, companies can maximize reach. Over time, sustained relationships with local media can translate into stronger brand recognition and better business opportunities.