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Overseas Market Research Case 6: Identifying Prospective Buyers for Hamra A1

Case 6 Overview

This report presents the findings of an overseas market research project commissioned by Hamra A1, a Korean supplier of construction and interior materials, to identify prospective buyers in Bangladesh. The study focused on importers and distributors handling tiles, sanitary ware, finishing materials, and interior products, and produced a verified list of buyers with practical matching potential.

Bangladesh's construction market is expanding at roughly 8-10% annually on the back of infrastructure investment and rapid urbanization. Major projects such as the Dhaka metro expansion, post-Padma Bridge developments, and economic zone construction are driving demand for premium building materials and higher-spec interior finishes.

$35B+
Construction Market
8% of GDP
$4B+
Building Material Imports
Annual scale
8-10%
Growth Rate
Construction sector
16 firms
Buyers Identified
Researched
9 firms
Qualified Buyers
Matching potential
4 types
Core Product Lines
Tiles, sanitary ware, finishes, interiors
Positive
Perception of Korean Products
Quality reputation
50+
Major Projects
Large-scale construction underway

Profile of Identified Buyers

Verification Results for Hamra A1 Prospective Buyers
BuyerBusiness TypeAnnual RevenueProducts of InterestVerification Grade
RAK Ceramics BDCeramics manufacturing and distribution$100M+Tiles, sanitary wareA (Excellent)
BSRM GroupConstruction and steel$500M+Building finishing materialsA (Excellent)
Mir GroupConstruction and real estate$200M+Interior and finishing materialsA (Excellent)
Concord GroupConstruction and real estate$300M+Tiles and interior materialsA (Excellent)
Bengal BuildingBuilding materials distribution$50M+Tiles, sanitary ware, finishesB (Good)
Shanta HoldingsReal estate development$150M+Premium interiorsB (Good)
Eastern CeramicsCeramics distribution$20M+Imported tiles and sanitary wareB (Good)
Modern InteriorsInterior fit-out$15M+Interior materials across categoriesB (Good)
Asia Tiles BDTile imports$10M+Korean and Italian tilesB (Good)

Construction Market Trends

Infrastructure and Public Construction
Metro Rail6 Dhaka lines, $15B+
Economic Zones100 zones under development
Public Housing50,000+ units/year
Government BudgetADP $25B+ (FY25)
Private and Premium Segment
High-End Apartments5,000+ units/year in Dhaka and Chattogram
Hotels and Resorts10+ international chains
Commercial FacilitiesMore malls and office projects
Premium Share15%+ of building materials market

Buyer Matching Strategy

01
Prioritize A-grade construction groups
RAK Ceramics BD, BSRM Group, Mir Group, and Concord Group should be approached first. These are end-demand buyers that consume large volumes of materials through their own construction projects, making project-scale procurement possible. A spec-in strategy should target both the procurement department and the design team in parallel.
02
Use project-reference marketing
Local buyers place significant weight on where a product has already been installed. Hamra A1 should prepare English-language presentations featuring Korean construction references and overseas project portfolios, including site photos, drawings, and specifications from premium hotels and apartment projects in Seoul and Busan.
03
Join architecture exhibitions and project bids
Exhibitions such as BUILDCON Bangladesh and Housing Bangladesh provide efficient access to face-to-face buyer meetings. Participation in major project tenders as a material supplier can also open the door to long-term supply agreements. KOTRA Dhaka project intelligence can help identify tenders early.
04
Start with small sample installations, then scale to projects
An initial sample order of roughly $5K-$15K can be used for model houses or showrooms. If installation results are satisfactory, orders can expand to full project contracts worth $50K-$200K, with repeat business possible across series developments. Local installation photos should then be used as references in subsequent proposals.

Buyer Discovery to Transaction Flow

From Buyer Discovery to Project Orders in Building Materials
Buyer Discovery
16 firms researched
↓
Verification and Grading
9 firms qualified
↓
Spec-In Process
Engage design teams
↓
Sample Installation
$5K-$15K
↓
Project Order
$50K-$200K

Bangladesh's $35B+ construction market continues to grow at 8-10% annually, while demand for premium materials is rising alongside large infrastructure and real estate projects. For Korean suppliers, the market entry logic is not broad-based distribution first, but targeted penetration through large construction groups, reference-led selling, and project-based conversion.

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overseas market researchbuyer discoverybuilding materialsinterior materialsmatching
Overseas Market Research Case 6: Identifying Prospective Buyers for Hamra A1 | Dhaka Trade Portal