47 Korea Pavilion Installation Photos: What Do They Show?
This article documents the full installation and operating process of the COSMETICA 2025 Korea Pavilion through 47 on-site photographs. From booth construction and product merchandising to buyer consultations and floor events, the images provide a practical view of how the exhibition was executed.
For Korean cosmetics companies preparing for future trade fairs, the photo set serves as a field reference on booth design, product placement, buyer traffic patterns, and on-site marketing tactics.
47
On-Site Photos
Setup to operation
200sqm+
Korea Pavilion Area
12 linked booths
15
Participating Firms
Individual booths
2 days
Setup Period
Before opening
3
Booth Types
Standard, corner, island
LED focus
Lighting
Product highlighting
8
Testing Counters
Hands-on product use
2
Photo Zones
SNS promotion
Booth Design Analysis
Key Features by Korea Pavilion Booth Type
| Booth Type | Area | Key Features | Best Fit | Cost Range |
|---|---|---|---|---|
| Standard Booth | 3x3m (9sqm) | Basic walls, lighting, table | SMEs, first-time exhibitors | $1,000-2,000 |
| Corner Booth | 3x6m (18sqm) | Two open sides, focused lighting | Mid-sized brands, multi-line display | $2,000-3,500 |
| Island Booth | 6x6m (36sqm) | Four open sides, branded wall | Large firms, anchor exhibitors | $4,000-6,000 |
| Experience Booth | 3x3m + demo counter | Mirror, lighting, tester setup | Skincare and makeup brands | $1,500-2,500 |
| Integrated Korea Pavilion | 200sqm+ total | Unified Korean brand entrance | Operated by KOTRA | Shared contribution model |
Merchandising and Product Experience Strategy
Effective Display
Height PlacementThree-tier eye-level display
LightingLED spots plus mirror reflection
Color GroupingZones by brand color
POP CardsEnglish cards for price and ingredients
Experience Counter Operations
Testers2-3ml sample units
MirrorsPersonal mirror plus full-length mirror
HygieneDisposable spatulas and pads
StaffingLocal BA support
Korea Pavilion Installation Process
01
Step 1: Structural Installation (D-2)
The local contractor installs the integrated pavilion structure, including the entrance gate, branded wall, and partitions. KOTRA Dhaka typically arranges the contractor in advance, while power, lighting, and internet cabling are completed at the same stage. The photographs show an efficient assembly process using aluminum frames and panel systems.
02
Step 2: Branding and Signage (D-1)
The team mounts the Korea Pavilion entrance sign, company fascia boards, banners, and posters. A design guideline is applied so that the integrated Korea Pavilion identity and each brand logo remain visually consistent. The on-site photos are especially useful for assessing the night-time effect of LED backlit signs.
03
Step 3: Product Display and Experience Counters (D-1)
Each exhibitor arranges products and prepares its demonstration zone. Mask packs are typically placed on wall displays, skincare items on stepped shelves, and makeup products around mirror-based testing stations. Testers, samples, catalogs, and business cards are checked in the final round, and interpreters and beauty advisors receive product briefings.
04
Step 4: On-Site Operations (D-Day)
During the three exhibition days, the pavilion handles buyer consultations, product demonstrations, and floor events. A unified information desk at the entrance directs interested visitors to individual booths, while VIP buyers such as major distributors are guided to separate meeting rooms for deeper one-to-one discussions.
05
Step 5: Dismantling and Wrap-Up (D+1)
After the exhibition closes, product packing, dismantling of structures, and site cleanup are completed within one day. Remaining samples are either distributed to buyers or stored at KOTRA Dhaka. Consultation records are then organized for follow-up email outreach.
Buyer Traffic Flow and Floor Events
Buyer Journey Through the Korea Pavilion
Pavilion Entrance
Unified information and brochures
→↓
Product Experience
Testers and demonstrations
→↓
Booth Consultation
One-to-one buyer meetings
→↓
VIP Room
In-depth talks with major distributors
→↓
Photo Zone
SNS promotion and engagement
The 47 on-site photos from the COSMETICA 2025 Korea Pavilion capture practical know-how for K-Beauty exhibition operations. From booth design and merchandising to experience-counter management and buyer flow control, they offer one of the most usable reference sets for Korean cosmetics firms preparing their next participation in Bangladesh.
COSMETICA Dhaka 2025 Final ReportAn analysis of pavilion outcomes, buyer consultations, and contract performance
Cosmetica Dhaka Cosmetics ExhibitionA guide to Bangladesh's leading cosmetics exhibition and Korean participation strategy
COSMETICAKorea PavilionOn-Site PhotosExhibition BoothK-Beauty
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