Case 29 Overview
This report summarizes an overseas market research project commissioned by Korea International Trading to assess the importer profile of Jamuna Group, one of Bangladesh's leading diversified business groups. Jamuna Group ranks among the country's top 10 conglomerates and operates across electronics, petrochemicals, food, construction, and other sectors.
As a general trading company, Korea International Trading is seeking partners capable of distributing a broad range of Korean products in Bangladesh. This case evaluates Jamuna Group's import structure, decision-making system, and major import items to identify practical areas for future cooperation.
$2B+
Jamuna Revenue
annual group sales
25+
Affiliates
diversified group
15,000+
Employees
group-wide
$300M+
Import Volume
annual estimate
5
Main Source Countries
CN, JP, IN, KR, TH
$30M+
Imports from Korea
focused on electronics and chemicals
Nationwide
Distribution Network
across 64 districts
8 sectors
Business Areas
electronics, chemicals, food, and more
Jamuna Group Business Structure
Major Jamuna Group Affiliates and Import Items
| Affiliate | Business Area | Annual Revenue | Key Imported Items | Interest in Korean Products |
|---|---|---|---|---|
| Jamuna Electronics | Home appliances and electronics | $400M+ | TV, refrigerator, and washing machine parts | High |
| Jamuna Oil | Petroleum and chemicals | $300M+ | Petrochemical feedstock and lubricants | Medium |
| Jamuna Feed | Feed and livestock | $150M+ | Feed ingredients and additives | Medium |
| Jamuna Automobiles | Automotive and motors | $200M+ | Auto parts and oils | High |
| Jamuna Builders | Construction and real estate | $100M+ | Building materials and equipment | Medium |
| Padma Oil | Lubricant manufacturing | $250M+ | Base oil and additives | High |
Import Structure Analysis
Current Import Structure
China45%, appliance parts and raw materials
Japan20%, auto and electronic components
India15%, feed and chemical inputs
Korea and others20%, electronics, chemicals, and construction materials
Promising Korean Supply Items
Appliance PartsDisplays, PCBs, and motors
PetrochemicalsPP, PE, and PET resin
Auto PartsFilters, brakes, and electrical systems
Construction MaterialsSteel, tiles, and sanitary ware
Partnership Strategy
01
CEO-Level Top-Down Approach
Jamuna Group is managed under an owner-led structure, and major import decisions are typically made at the chairman or vice chairman level. Korea International Trading should arrange direct meetings between its senior executives and Jamuna Group leadership to propose a strategic partnership. Letters of introduction from the Korean Embassy or KOTRA Dhaka can improve meeting access.
02
Package Deal Structure
Korea International Trading should leverage its strength as a trading house by proposing bundled offers combining appliance parts, petrochemical materials, and automotive components. A multi-item package is more likely to attract Jamuna Group than a single-product approach, especially when combined with messaging around logistics savings and one-stop procurement efficiency.
03
Joint Venture Proposal
A joint venture proposal may be viable in fields where Jamuna Group already shows interest, such as appliance assembly or lubricant production. Bangladesh offers foreign investors tax incentives for five to ten years, with additional benefits for factories established in special economic zones. A JV structure can help secure a long-term relationship and a stable export channel.
04
Phased Transaction Expansion
The initial objective should be to build trust through pilot transactions in the $100K to $500K range, then expand toward annual supply contracts above $1M within six to twelve months. The sales approach should align with Jamuna Group's procurement flow, from quotation request to sample review, comparative evaluation, and purchase order. L/C at sight should remain the baseline payment term.
Cooperation Execution Flow
Korea International Trading-Jamuna Group Cooperation Path
Group Review
Affiliates and import structure
→↓
CEO Meeting
Top-down access
→↓
Package Deal
Multi-item proposal
→↓
Pilot Transaction
$100K-$500K
→↓
Annual Contract
Scale up beyond $1M
With more than $2B in revenue and a nationwide operating footprint, Jamuna Group is a credible strategic partner for expanding imports of Korean products across multiple industries. The most effective market entry approach is to combine senior-level engagement with well-structured package deals that highlight the full value proposition of a trading company.
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Overseas Market ResearchKorea International TradingJamuna GroupImporterTrading Company
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