AI Video News Production: Why It Matters Now
The importance of video content in the global trade environment is growing rapidly. 76% of buyers prefer to review product information through video rather than text, and video content engagement in SNS-based B2B marketing is more than 3 times higher than text-based content.
However, traditional video production required expensive equipment, professional editors, and recording studios — all of which meant high costs and long production timelines. KOTRA's DX Innovation Lab developed a methodology that dramatically lowers these barriers using AI tools. They established a workflow that enables a single trade office staff member to produce professional-grade video news in just half a day.
AI Video Production Workflow
The AI video production workflow developed by KOTRA consists of 5 stages. By leveraging the optimal AI tools at each stage, the process is designed to be completed end-to-end by a single person — from planning through distribution.
Stage 1: AI Script Writing
Large Language Models (LLMs) are used to automatically generate video scripts for trade news, market trends, and company introductions. In the case of KOTRA trade offices, when weekly market trend reports are fed as input, the AI converts them into 3-minute video scripts. Trade office staff only need to verify facts and adjust the tone.
Stage 2: AI Visual Source Generation
AI automatically selects or generates visual sources that match the script. AI image generation tools create infographics and data visualizations, while AI curation tools select the optimal clips from stock footage libraries.
Stage 3: AI Voice Narration
Text-to-Speech (TTS) AI generates natural-sounding narration in over 30 languages. Korean source scripts are translated into English, Bengali, Hindi, and more, with AI-generated voices dubbing in each respective language. Content for the Bangladesh market can be dubbed in Bengali using AI.
| Stage | Recommended Tool | Purpose | Key Features |
|---|---|---|---|
| Script | ChatGPT / Claude | Auto script generation | Trade-specific prompt utilization |
| Image | Midjourney / DALL-E | Infographic creation | Brand consistency maintenance |
| Video Source | Pexels AI / Artlist | Stock footage curation | Free & paid hybrid |
| Narration | ElevenLabs / LOVO | AI TTS dubbing | 30+ language support |
| Editing | Descript / CapCut | AI auto-editing | Auto subtitles & transitions |
| Subtitles | Whisper / Vrew | AI subtitle generation | Multilingual auto-subtitles |
| Thumbnail | Canva AI / Adobe | Thumbnail design | Click-through rate optimization |
| Analytics | YouTube Analytics | Performance tracking | Viewing pattern analysis |
KOTRA Trade Office Case Studies
Since 2025, KOTRA has piloted the AI video production workflow across more than 45 overseas trade offices. Previously, producing video content required outsourcing to external agencies or requesting support from headquarters. Now, local trade office staff can create content independently.
Bangladesh Market Content Strategy
Bangladesh is a massive video consumption market with 120 million mobile internet users and over 50 million monthly active YouTube users. For Korean companies to reach Bangladeshi buyers and consumers, video content in the local language (Bengali) is essential — and AI dubbing and subtitle technology makes this achievable.