Overview of Exhibition Outcomes at Cosmetica Dhaka 2025
The Korean Pavilion at Cosmetica Dhaka 2025 carried out exhibition marketing activities across four rounds, and this report focuses on the non-quantitative outcomes generated by those efforts. It reviews dimensions that are not easily captured by direct sales figures, including the quality of buyer meetings, shifts in brand awareness, market feedback, media exposure, and conversion into follow-up consultations.
~280
Buyer Meetings
15
Media Exposure
~450K
Social Reach
+32
Brand Awareness Gain
Analysis of Non-Quantitative Performance
Non-quantitative performance can be assessed across four dimensions: brand awareness, market insight collection, network building, and media impact. Using surveys conducted before and after the exhibition, together with direct buyer feedback, the report tracks how perceptions of K-beauty changed in the Bangladeshi market.
Evaluation by Non-Quantitative Performance Area
| Area | Indicator | Before Exhibition | After Exhibition | Change |
|---|---|---|---|---|
| Brand Awareness | K-beauty awareness | 43% | 75% | +32%p |
| Purchase Intent | Intent to buy K-beauty | 28% | 52% | +24%p |
| Network | New buyers secured | - | 85 people | New |
| Media | Media exposure value | - | ~$120K | Ad value equivalent |
| Social Media | Hashtag posts | - | 1,200 posts | Over 4 days |
Buyer Feedback and Market Response
Product Quality Assessment
Price Competitiveness
Channel Interest
Follow-Up Strategy and Improvement Priorities
01
Follow Up with Buyers
Conduct buyer follow-up meetings within two weeks after the exhibition, then move quickly into sample shipment and negotiation of trade terms to raise the likelihood of export conversion.
02
Sustain Social Media Marketing
Use the follower base and influencer network secured during the exhibition period to maintain brand visibility and reinforce product recall in the local market.
03
Finalize Local Distribution Partners
Advance exclusive or non-exclusive contract talks with the most promising distribution partners identified on site and pursue trial import orders as an initial market test.
04
Reflect Lessons in the Next Exhibition
Apply buyer feedback to improve booth design, participating brand mix, and on-site marketing strategy for future editions of the exhibition.
Korean Pavilion Booth Design for Cosmetica DhakaA comparison of eight booth design options and the final design selection
2025 KBEE Almaty Korean Wave ExpoA benchmark case for Korean Wave marketing in Central Asia
CosmeticaDhakaExhibitionPerformanceNonQuantitativeKBeautyBuyerMatching
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