FIX 2025 English Brochure: An International Marketing Strategy
The DIFA/FIX English brochure for FIX 2025 serves as a core marketing asset for attracting overseas buyers. It systematically presents the exhibition's scale, exhibitor landscape, featured product groups, and buyer program in English, directly influencing attendance decisions among buyers from more than 30 countries. This article reviews the brochure's structure and the marketing logic behind it.
How the Brochure Is Structured
The English brochure is organized into five sections: exhibition overview, industry highlights, exhibitor directory, buyer program, and practical information about Daegu. Each section is designed to capture buyer attention and support the final decision to attend the event.
| Section | Pages | Core Content | Target Reader |
|---|---|---|---|
| Exhibition Overview | 4p | Scale, history, statistics | Buyer decision-makers |
| Industry Highlights | 12p | Tech trends in 3 sectors | Technology buyers |
| Exhibitor Directory | 20p+ | Profiles of 500+ firms | Procurement managers |
| Buyer Program | 6p | Matching, visits, support benefits | All buyers |
| Daegu City Guide | 4p | Transport, hotels, tourism | Visiting buyers |
Marketing Strategy for Buyer Acquisition
The English brochure functions as a core tool in FIX 2025's international marketing strategy. It is distributed through KOTRA's network of 127 overseas trade offices, while the digital version is amplified through email campaigns, LinkedIn promotion, and targeted outreach using buyer databases.
Distribution in Bangladesh
The KOTRA Dhaka Trade Office distributes the FIX 2025 English brochure to more than 200 buyers in Bangladesh. Outreach is targeted toward buyers in ICT, security, and robotics, with the goal of driving exhibition attendance and business meetings with Korean companies.