KOTRA Overseas Buyer Attraction Support Program Overview
Every year, KOTRA operates the "Domestic Trade Show Overseas Buyer Attraction Support Program," inviting overseas buyers to major Korean trade exhibitions and facilitating business matching with Korean companies. In 2025, 17 exhibitions have been selected, with plans to invite more than 600 overseas buyers across diverse industry sectors including construction, machinery, beauty, food, and IT.
For Bangladesh buyers, this program is the optimal opportunity to directly verify Korean products and technologies and conduct in-person meetings with potential suppliers. Applications can be submitted through the KOTRA Dhaka Trade Office, with partial support available for costs including airfare, accommodation, and interpretation.
Key Exhibitions by Sector
Construction, Machinery, and Equipment
Bangladesh is in the midst of a large-scale infrastructure construction boom, with strong demand for Korean construction materials and machinery. The following exhibitions are particularly valuable for construction and machinery sector buyers.
| Exhibition | Venue | Key Products | Target Buyers |
|---|---|---|---|
| Korea Build Week | KINTEX (Goyang) | Building materials, interior, smart home | 80 |
| International Mold and Die Industry Show | KINTEX (Goyang) | Molds, injection molding, press equipment | 60 |
| Korea Mechanical and Engineering Systems Show | COEX (Seoul) | HVAC, piping, fire protection systems | 50 |
| Busan International Machine Industry Show | BEXCO (Busan) | Machine tools, automation equipment | 70 |
Beauty, Consumer Goods, and Food
K-beauty and K-food are rapidly growing categories in Bangladesh. The Bangladesh beauty market is valued at approximately $3 billion, and opportunities for Korean cosmetics brands continue to expand. In the food sector, Korean products including instant noodles, snacks, and beverages are gaining increasing recognition.
| Exhibition | Venue | Key Products | Target Buyers |
|---|---|---|---|
| Cosmo Beauty Seoul | COEX (Seoul) | Cosmetics, beauty devices, ingredients | 80 |
| Daegu International Beauty Expo | EXCO (Daegu) | Cosmetics, nail, hair | 60 |
| Korea Makgeolli Expo | COEX (Seoul) | Traditional liquor, food and beverages | 40 |
| Daegu International Food Industry Show | EXCO (Daegu) | Food, food machinery, packaging | 50 |
| Camping & Picnic Fair | KINTEX (Goyang) | Outdoor and leisure goods | 40 |
IT, Energy, and Advanced Technology
Aligned with the Bangladesh government's "Smart Bangladesh 2041" vision, interest in IT infrastructure, energy, and smart city technology is rising sharply. Exhibitions in the electronics, IT, and energy sectors directly connect to Bangladesh's digital transformation demand.
| Exhibition | Venue | Key Products | Target Buyers |
|---|---|---|---|
| Korea Electrical Industry Expo | COEX (Seoul) | Electricity, power, automation | 60 |
| Climate, Environment and Energy Show | KINTEX (Goyang) | Renewable energy, environmental technology | 50 |
| Gwangju ACE Fair | Kim Dae-jung Convention Center | AI, robotics, advanced technology | 100 |
| World City Tech Expo | KINTEX (Goyang) | Smart city, digital twin | 50 |
Medical and Safety
In line with Bangladesh's healthcare infrastructure modernization and the tightening of industrial safety regulations, import demand for medical devices, pharmaceuticals, and fire safety and safety equipment is increasing.
| Exhibition | Venue | Key Products | Target Buyers |
|---|---|---|---|
| Medi-Expo | BEXCO (Busan) | Medical devices, hospital equipment, diagnostic instruments | 50 |
| International Fire Safety Expo | KINTEX (Goyang) | Fire equipment, safety goods, CCTV | 40 |
| Goyang International Flower Show | KINTEX (Goyang) | Horticulture, landscaping, agri-tech | 30 |
How to Use the Buyer Participation Program
The KOTRA buyer attraction program goes beyond simple exhibition attendance — it provides structured business matching and networking opportunities. Here is a guide to maximizing results for Bangladesh buyers participating in the program.
Business Matching Strategy Through Trade Exhibitions
Exhibition attendance is only the starting point — substantive business outcomes are determined by advance preparation and follow-up management. Here is a strategic approach for successful business matching.
Trade exhibitions are the starting point for Korea-Bangladesh business relationships. Making active use of the KOTRA buyer attraction program allows you to directly verify Korea's latest products and technologies at no cost, and to build partnerships with credible Korean companies. Check the exhibition schedules for your areas of interest and apply for participation through the Dhaka Trade Office.