Consultation Log Analysis Overview
This article reviews B2B consultation data collected during Osong Cosmetics & Beauty Industry Expo 2025. Out of more than 3,000 buyer consultations, 60% were related to OEM/ODM sourcing, confirming that overseas buyers are showing strong interest in producing their own private-brand K-beauty lines.
The main findings from the consultation log are clear: skincare was the single largest demand category, preferred MOQs were concentrated in the 5,000 to 10,000 unit range, and requests for halal certification increased by 40% year on year. Buyer participation from South Asia and Southeast Asia, including Bangladesh, also rose sharply.
OEM/ODM Demand by Product Category
A breakdown of the 1,920 OEM/ODM consultations shows that skincare products such as serums, creams, and toners ranked first by a wide margin at 35%. Sun care products, including sunscreen creams and sticks, surged to 18%. Sheet masks accounted for 15%, cleansing products 12%, while color cosmetics at 10% and hair care at 5% also posted steady demand.
| Category | Consultations | Share | Main Buyer Regions | Preferred MOQ | Trend |
|---|---|---|---|---|---|
| Skincare (serums, creams) | 672 | 35% | Southeast Asia, Middle East, Latin America | 5,000 units | Vegan, clean beauty |
| Sun care (creams, sticks) | 346 | 18% | Southeast Asia, South Asia | 10,000 units | SPF50+, waterproof |
| Masks (sheet, wash-off) | 288 | 15% | All regions | 20,000 sheets | Functional masks |
| Cleansing (foam, oil, water) | 230 | 12% | Southeast Asia, Europe | 5,000 units | Low-irritation, mildly acidic |
| Color cosmetics (lip, eye, base) | 192 | 10% | Middle East, Russia | 3,000 units | Dark-tone lineup |
| Hair care (shampoo, treatment) | 96 | 5% | South Asia | 5,000 units | Hair-loss care |
| Body care (lotions, scrubs) | 57 | 3% | Southeast Asia | 5,000 units | Brightening, moisturizing |
| Other (fragrance, oral care, etc.) | 39 | 2% | Various | - | - |
Regional Buyer Analysis
Insights from Bangladeshi Buyer Consultations
Consultations with Bangladeshi buyers reached 45 cases, triple the previous year's 15. The main discussion topics included skincare OEM deals for serums and moisturizers, sunscreen OEM products positioned around SPF50+ at lower price points, halal-certified cosmetics, and exclusive import agency opportunities for Korean beauty brands.
| Buyer Type | Cases | Key Interest | MOQ Request | Core Requirement |
|---|---|---|---|---|
| Large distributors | 12 | Finished imports plus PB | 10,000 units | Halal and low-price positioning |
| Online sellers | 15 | Skincare, sunscreen | 3,000 units | Small batches, wide SKU mix |
| Cosmetics importers | 10 | OEM production | 5,000 units | Own-brand manufacturing |
| Pharmacy chains | 5 | Functional cosmetics | 5,000 units | BSTI registration support |
| Hotels and spas | 3 | Amenity OEM | 10,000 units | Hotel logo printing |
OEM/ODM Order-Winning Strategy
The Osong consultation log suggests that global demand for K-beauty OEM/ODM is shifting from simple finished-goods imports toward private-brand manufacturing. The threefold rise in Bangladeshi buyer consultations directly reflects growing K-beauty awareness across the South Asian market. Korean OEM suppliers that combine halal certification, flexible MOQ management, and full-service ODM capabilities will be better positioned to enter Bangladesh, Southeast Asia, and the wider USD 80 billion halal beauty market.