Research

KOTRA Dhaka Trade Office 2025 Business Plan: Market Development Strategy

2025 Business Plan Overview

KOTRA Dhaka Trade Office is a key platform supporting Korean companies in exports and investment in Bangladesh. Its 2025 business plan is organized around five pillars: market development, buyer matching, exhibitions, investment promotion, and market research, with more than 100 support programs scheduled across the year.

This analysis reviews the Dhaka Trade Office's annual 2025 plan and explains when and how Korean companies can use each support service. Most KOTRA programs are free of charge or available at relatively low cost, making them highly relevant for firms considering market entry or expansion in Bangladesh.

100+
Annual Programs
Support initiatives
12
Export Consultations
By sector and season
8
Exhibition Support
Korea pavilions
200+
Buyer Discovery
Annual matches
40
Market Research
Overseas + paid studies
15
Investment Promotion
Target projects
30
Branch Office Service
Overseas branch support
$2M+
Budget
Annual operations

Detailed Review of the Five Pillars

Market Development Programs

Market development is the core function of the Dhaka Trade Office and directly supports Korean exports to Bangladesh. It includes export consultations, buyer inquiry matching, market development missions, and the overseas branch office support program.

2025 Market Development Program Calendar
ProgramTimingTargetScaleApplication
Construction Materials Export ConsultationMarchKorean building materials firms15 companiesApply via KOTRA
Food and Cosmetics ConsultationMayConsumer goods firms20 companiesApply via KOTRA
Machinery and Equipment ConsultationJulyIndustrial machinery firms15 companiesApply via KOTRA
Medical Device ConsultationSeptemberMedical and health firms12 companiesApply via KOTRA
Comprehensive Export ConsultationNovemberAll sectors30 companiesApply via KOTRA
Market Development MissionApril, OctoberMulti-industry10 companiesSelection based

Buyer Matching Programs

Buyer matching services identify Bangladeshi buyers aligned with a Korean company's product and arrange business meetings. The annual target exceeds 200 matches, with an estimated conversion rate of around 15 percent.

Buyer Matching Service
Annual Matches200+
Conversion Rate15%
Average Deal Size$85K
CostFree to low cost
Overseas Branch Service
Participating Firms30
Support Period1 year (extendable)
Support ScopeDedicated local staff
Cost$3,000-5,000/year

Exhibition Support Programs

The Dhaka Trade Office operates Korea Pavilions at major Bangladeshi exhibitions to strengthen local visibility and buyer access for Korean companies. In 2025, Korea Pavilions are scheduled for eight exhibitions.

2025 Exhibition Support Plan
ExhibitionTimingSectorKorea PavilionParticipation Fee
DITFJan-FebGeneral15 boothsPartial support
Textech BDFebruaryTextiles and machinery10 boothsPartial support
IPLFMarchLeather and footwear8 boothsPartial support
Dhaka Motor ShowMayAutomotive6 boothsPartial support
Build BDJulyConstruction and materials12 boothsPartial support
MeditexSeptemberMedical devices10 boothsPartial support
SIEFOctoberPower and energy8 boothsPartial support
ICT ExpoNovemberIT and electronics8 boothsPartial support

Market Research Programs

The Dhaka Trade Office conducts 40 market research projects each year, including overseas market studies and customized paid research. Overseas market studies are planned by KOTRA and released free of charge, while tailored paid research is provided for USD 1,000 to 3,000 depending on the scope.

Overseas Market Research (Free)
Annual Volume6
CostFree
ScopeBroad industry coverage
PublicationKOTRA news platform
Paid Research (Customized)
Annual Volume34
Cost$1K-3K
ScopeProduct and buyer specific
PublicationClient only

Practical Guide for Companies

01
Early-stage exporters: overseas market research + export consultations
Companies reviewing Bangladesh for the first time should begin with free overseas market research reports to understand market conditions, then join export consultations to meet potential buyers. Consultation schedules are announced on the KOTRA website and usually require advance registration.
02
Growth-stage exporters: paid research + overseas branch service
Companies already trading with Bangladesh can use paid research to identify new products and buyers, then rely on the overseas branch service for continuous local market management through dedicated support staff. The annual cost of USD 3,000 to 5,000 is often lower than maintaining a standalone local office.
03
Investment-oriented firms: investment promotion + EDCF linkage
Companies considering factories or offices in Bangladesh can use KOTRA investment advisory services. The office can support BIDA registration, BEZA entry, and incentive reviews while also sharing relevant information on EDCF-linked projects.
04
Exhibition participants: reduce costs through Korea Pavilions
Individual participation can require more than USD 10,000 once booth fees, interpretation, and logistics are included. Joining a Korea Pavilion can reduce the cost to roughly USD 3,000 to 5,000, with KOTRA also supporting interpretation, logistics, and buyer invitations.
Roadmap for Using KOTRA Support
Market Intelligence
Review overseas market research
Buyer Outreach
Join consultations and exhibitions
Transaction Launch
Use buyer matching
Market Expansion
Use branch support and paid research
Investment Entry
Use investment advisory and EDCF
Comprehensive Guide to 36 Bangladesh Overseas Market Research ReportsReview the portfolio of free overseas market research reports
Overview of 35 Paid Bangladesh Research ReportsLearn how tailored paid research can support market entry

The 2025 business plan of KOTRA Dhaka Trade Office provides structured support for Korean companies across five stages: information, contact, transactions, expansion, and investment. Because most services are free or relatively inexpensive, failing to use them can create unnecessary market-entry costs. The most effective approach is to review the annual calendar early and apply in advance for the programs that match the company's current stage of market development.

KOTRA Dhakabusiness planmarket developmentKOTRA supportannual plan
KOTRA Dhaka Trade Office 2025 Business Plan: Market Development Strategy | Dhaka Trade Portal