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KOTRA Standard Templates 2024 for Business Cards, Letters, and Emblems

Overview of KOTRA Standard Templates 2024 for Business Cards, Letters, and Emblems

The KOTRA Standard Templates 2024 serve as a global brand guide for business cards, official letters, and emblem usage across 130 trade offices worldwide. The objective is to maintain a consistent and professional institutional identity for KOTRA in all official communications and business activities. The Dhaka Trade Office also applies these common templates with limited local adaptations where necessary.

3
Template Types
Business card, letter, emblem
130
Coverage
Trade offices worldwide
2
Brand Colors
Blue #003478 / Red #E4002B
2
Official Fonts
NanumSquare / Noto Sans
90x50
Card Size
mm international standard
Annual
Update Cycle
Distributed every January

Business Card Specifications

KOTRA business cards are generally designed in a bilingual Korean-English format, with optional local-language additions depending on the trade office. The KOTRA logo, employee name, title, contact details, and office name must appear in their designated positions. Individual redesign or discretionary layout changes are not allowed.

Business Card Specifications
ItemSpecificationNote
Size90x50mmInternational standard
Paper300g art paperMatte coating
FrontEnglish (KOTRA logo + details)English standard side
BackKorean informationLocal language may be added
FontNoto Sans / NanumSquareDefined size rules apply
ColorKOTRA Blue logo + black textFull-color printing

Letter and Emblem Standards

Official Letter Template
Emblem and Logo Usage
Dhaka Trade Office Localization

Core Brand Guideline Rules

01
KOTRA Blue (#003478)
This is the main KOTRA brand color, used for logos, business cards, letter headers, and presentation titles. CMYK: C100 M77 Y0 K30, RGB: 0/52/120.
02
KOTRA Red (#E4002B)
This accent color is reserved for emphasis, special events, promotional materials, and highlight elements. CMYK: C0 M100 Y80 K5, RGB: 228/0/43.
03
Typography Rules
Korean uses NanumSquare (Regular/Bold/ExtraBold), while English uses Noto Sans (Regular/Bold/Black). Other typefaces are not permitted, and fallback rules apply if the official fonts are unavailable.
04
Prohibited Practices
Changing the logo ratio, using unofficial colors, placing text over the logo, using low-resolution logo assets, or redesigning personal business cards are all prohibited.
HQ Distribution
↓
Local Adaptation
↓
Print Order
↓
Quality Check
↓
Deployment
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KOTRA 2025 Cosmetics Guidebook PDFA publication example using the common template
KOTRATemplatesBusinessCardsLettersEmblemsBrandGuide
KOTRA Standard Templates 2024 for Business Cards, Letters, and Emblems | Dhaka Trade Portal