Service Industry Showcase: Boom Up Korea 2025 K-Service Export Stage
Boom Up Korea 2025 differentiates itself from traditional manufacturing-focused trade fairs by operating a dedicated Service Industry Showcase. It is a program that directly introduces Korea's competitive services — ICT/SaaS, edtech, K-content, fintech, medical/healthcare, and engineering — to global buyers.
Service exports involve licenses, SaaS subscriptions, and technology transfers rather than physical shipments, so the matching process is different. The showcase applies a service export-dedicated process: live demo → POC discussion → MOU signing. In particular, digital transformation demand in South Asia, including Bangladesh, is growing explosively, expanding opportunities for Korean service companies.
Service Industry Showcase: 6 Exhibition Zones
| Zone | Key Services | Representative Companies | Bangladesh Demand |
|---|---|---|---|
| ICT & SaaS | Cloud, ERP, CRM, AI SaaS | 코리아NHN, Douzone Bizon, YoungrimwonSoftLab | Digital transformation surge, SME ERP demand |
| EdTech | E-learning, LMS, smart classrooms, STEM | ST Unitas, Mathflat, Riiid | Education infrastructure modernization, job-readiness market |
| Content & Games | Webtoons, IP, mobile games, video | Kakao Entertainment, Netmarble, Krafton | K-content fandom growth, mobile gaming market |
| Fintech & Blockchain | Payments, remittances, digital identity, security | Viva Republica, Kakao Pay, KG Inicis | Alternative payment to bKash demand, BNPL |
| Medical & Healthcare | Telemedicine, EMR, AI diagnostics, health management | LINE Healthcare, Lunit, Vuno | Medical digitalization, rural telemedicine demand |
| Engineering & BIM | Construction IT, plant design, smart city | Hancom Inspace, Korea Steel ICT, Geosystems | Infrastructure development boom, smart city projects |
Bangladesh Digital Market: Rapidly Growing Demand
Bangladesh's ICT market stands at approximately $1.2 billion in 2024, maintaining high growth of 15–18% annually. Under the government's Smart Bangladesh 2041 vision, investment is surging across digital government, smart factories, edtech, and telemedicine. Among Bangladesh's 170 million people, internet users have surpassed 130 million, and B2C and B2B SaaS service demand is expanding rapidly alongside growing smartphone penetration.
| Sector | Market Size | Growth Rate | Key Demand | Korean Firm Opportunity |
|---|---|---|---|---|
| ICT Services | $1.2B | +17% | ERP, cloud, cybersecurity | SaaS license supply |
| EdTech | $180M | +22% | E-learning, LMS, coding education | Localized platform supply |
| Fintech | $950M | +28% | B2B payments, digital identity | Payment solution partnerships |
| HealthTech | $120M | +19% | Telemedicine, EMR, AI diagnostics | Indirect supply via SI partners |
| K-Content | $85M | +35% | Webtoons, mobile games, video | IP licensing, direct supply |
| Smart City | $200M | +25% | Traffic, environment, energy mgmt. | Government project participation |
Service Export Matching Process
4 Service Export Success Strategies
| Company Type | Service Sector | Entry Country | Contract Type | Annual Revenue |
|---|---|---|---|---|
| SME SaaS Company A | Manufacturing ERP | Bangladesh, Vietnam | Annual subscription license | $1.2M |
| EdTech Startup B | AI math learning | India, Bangladesh | School-unit LMS | $800K |
| Fintech Company C | B2B payment solution | UAE, Pakistan | Transaction fee-based | $2M |
| Healthcare Company D | Telemedicine platform | Mongolia, Bangladesh | Hospital system supply | $1.5M |
| BIM Solution Company E | Construction design software | India, Sri Lanka | Project license | $900K |
Service exports are the future of Korean trade. The global competitiveness of K-ICT, K-edtech, and K-content is already proven, and digital transformation demand across South Asia including Bangladesh is growing at 15–20% annually. The Boom Up Korea 2025 Service Industry Showcase is the platform to convert this opportunity into real export contracts. Preparing a live demo, building a POC proposal, and discovering local partner candidates are the three prerequisites for service export success. KOTRA Dhaka provides integrated support — local buyer matching, partner discovery, and regulatory intelligence — to service companies seeking to enter Bangladesh. Your service export journey starts at the Boom Up Korea Service Industry Showcase.