Tariff-Response Export Voucher 4 Packages: Program Overview
As the United States imposed high tariffs on Chinese goods in 2025, sending ripple effects across global supply chains, Korean exporters have been directly and indirectly affected. The Ministry of Trade, Industry and Energy (MOTIE) announced the Tariff-Response Export Voucher 4 Packages through Notice No. 2025-286, operating a total of 14 sub-services from April 2025 through January 2026. This guide provides a detailed analysis of each package's structure, application requirements, and utilization strategies.
Unlike conventional export support programs, the export voucher is an emergency support program specifically designed for companies directly affected by tariffs. It is structured to help small and medium enterprises minimize tariff shock and secure new export drivers through market diversification.
4 Packages: Structure and Sub-Services
The four packages cover the entire cycle of tariff crisis response. Starting from Stage 1 damage analysis, proceeding through legal and consulting advisory, then alternative market development, and finally emergency marketing — each stage is systematically organized. Companies can select the package best suited to their situation or apply for a combination of multiple packages.
Package 1: Tariff Damage Analysis — Details
The damage analysis package serves as the critical first step in quantifying the actual impact of tariff impositions. Rather than a qualitative assessment that "tariffs have increased," it produces numerical outputs including HS code-level tariff rate changes, price competitiveness shifts, and estimated revenue declines. The results from this analysis serve as supporting documentation for subsequent package applications.
| Service | Key Activities | Deliverables |
|---|---|---|
| Tariff Impact Analysis | HS code-level tariff rate change simulation, price competitiveness impact assessment | Impact analysis report |
| Export Decline Estimation | Revenue decline estimation based on 3-year historical trade data | 3 revenue impact scenarios |
| Alternative Market Pre-Screening | Screening potential of key export markets beyond the US | Alternative market candidate list |
Package 2: Legal and Consulting Advisory
The legal and consulting package provides tailored advisory services in specialized areas including tariff appeals, rules of origin certification strategy, and customs response. As the US CBP (Customs and Border Protection) has strengthened its origin determination practices, this package has become essential for Korean companies developing Bangladesh rerouting export strategies.
Package 3: Alternative Market Development
This is the most practical package for companies with high US market dependency. It provides comprehensive support including buyer discovery through KOTRA's overseas trade office network, market research, and on-site visit assistance. Active support is provided for diversification into emerging markets in South and Southeast Asia, including Bangladesh, Vietnam, and India.
| Service | Support Details | Expected Outcomes |
|---|---|---|
| In-Depth New Market Research | In-depth market reports on 5 promising alternative markets | Target country selection for market entry |
| Buyer Matching | Buyer discovery and meeting arrangements through KOTRA overseas offices | Acquisition of 3-5 new buyers |
| On-Site Visit Support | Airfare, accommodation, and interpreter expenses (up to KRW 5M) | Execution of on-site business meetings |
| Online Export Consultation | Video consultation participation support, interpreter and platform costs | Cost-minimized market testing |
Package 4: Emergency Marketing
The emergency marketing package supports rapid market recovery for companies experiencing sharp revenue declines due to tariff shocks. It focuses on restoring export pipelines in the short term through urgent participation in overseas trade fairs, online B2B platform promotions, and digital marketing campaigns.
| Service | Support Limit | Key Activities |
|---|---|---|
| Urgent Trade Fair Participation | Up to KRW 50M | Booth fees, installation, and shipping costs for overseas trade fairs |
| Online Promotions | Up to KRW 30M | Ad placement on B2B platforms (Alibaba, TradeKorea, etc.) |
| Digital Marketing | Up to KRW 20M | SNS, Google Ads, and retargeting ad campaigns |
Application Process and Practical Guide
Applications are submitted online through the KOTRA Export Voucher Portal. The critical element is preparing documentation that objectively demonstrates tariff damage. Companies should organize in advance their US-bound export decline data, HS code-level tariff rate change documents, and evidence of buyer order cancellations. Utilizing Package 1 (Damage Analysis) first automatically generates such supporting documentation, making subsequent package applications more straightforward.
Effective Voucher Utilization Strategies
To maximize the effectiveness of export vouchers, combined utilization across packages is more advantageous than single-package use. MOTIE actively encourages cross-package utilization, and combined applications may receive bonus points during the evaluation process.
The tariff-response export voucher is not merely financial support — it is a strategic tool for transforming crisis into an opportunity for market diversification. Companies considering entry into emerging markets such as Bangladesh are strongly encouraged to actively leverage this voucher program to proactively build local networks ahead of the competition.