DX Innovation

AI Export Consultation Dialogue Analysis and Scoring: Bodabi's Consultation Quality Innovation

Bodabi: AI Export Consultation Scoring Solution

Bodabi is a KOTRA DX Innovation Lab participant that has developed an AI-powered export consultation dialogue analysis and automated scoring solution. It analyzes buyer-to-firm conversations at export consultation events in real time, automatically assessing consultation quality and determining the genuine purchase intent of buyers.

Where post-consultation evaluation once depended on subjective staff judgment, Bodabi's AI scoring objectively analyzes dialogue content, question patterns, and purchase signals to enable fully data-driven consultation performance management. A 2024 pilot at the KOTRA Dhaka Trade Office showed contract conversion rates improving 2.3x — from 12% to 28%.

25
Analysis Items
Consultation quality evaluation criteria
88%
Authenticity Detection
Purchase intent prediction accuracy
Real-time
Analysis Speed
Instant analysis during consultation
150+
Consultations Applied
KOTRA events basis
12,000+
Consultations Analyzed
Cumulative dialogue records
+35%
Follow-up Conversion
After scoring implementation
2.3x
Contract Conversion Rate
Dhaka pilot result
32%
Grade A Rate
Genuine buyer classification

Scoring Methodology: 25-Item Analysis

Bodabi's AI scoring breaks export consultation dialogues into 25 distinct items for analysis, structured across three dimensions: buyer authenticity (40%), consultation quality (30%), and deal probability (30%). Weighted scores across each item automatically produce an overall score and an A–D grade.

AI Scoring — Three Dimensions and Key Items
DimensionWeightKey ItemsAnalysis MethodExample Signals
Buyer Authenticity40%Purchase intent, quantity/delivery queries, price negotiationNLP sentiment analysis + intent classificationMOQ and annual volume inquiries
Consultation Quality30%Product explanation thoroughness, question responsiveness, expertiseDialogue structure analysis + topic modelingDepth of technical specification discussions
Deal Probability30%Concrete terms discussion, follow-up commitments, sample requestsPurchase signal detection + pattern matchingSample requests and delivery schedule confirmation
AI Export Consultation Scoring — Four-Stage Process
Audio Capture
Record consultation dialogue; separate speakers (firm vs. buyer); real-time STT conversion
NLP Analysis
Dialogue intent classification, sentiment analysis, key keyword extraction, purchase signal detection
Scoring
Calculate scores across 25 items with weighting applied; auto-assign overall grade (A–D)
Report Generation
Per-consultation analysis report + recommended follow-up actions + dashboard visualization

Buyer Authenticity Detection AI

The most critical task at any export consultation event is identifying buyers who genuinely intend to make a purchase. Bodabi's AI detects purchase and non-purchase signals in real time during conversations, classifies buyer authenticity into four tiers, and immediately flags buyers requiring priority follow-up.

Purchase Signals (Genuine Buyers)
Quantity QuestionsMOQ, annual volume, and lot size inquiries
Price NegotiationDiscussions of discounts, payment terms, and currency
Delivery ConfirmationSpecific delivery schedule and lead time questions
Sample RequestsMentions of testing, certifications, or quality validation
Follow-up CommitmentsConfirmation of next meeting or email follow-up
Non-Purchase Signals (Non-Genuine Buyers)
General QuestionsOnly requesting company introduction and brand history
Comparison PurposeCollecting price data only for comparison shopping
Vague ResponsesNon-committal "I'll think about it" with no specifics
Follow-up AvoidanceDeclining to exchange contact details; no notes taken
Time ShorteningAttempting to end the consultation early

Consultation Quality Improvement and Real-Time Coaching

Bodabi's AI scoring is used not only to evaluate buyers but also to diagnose and coach Korean firms' consultation capabilities. By analyzing more than 12,000 consultation records, it identifies pattern differences between successful and unsuccessful consultations and delivers company-specific improvement recommendations.

01
Real-Time Consultation Coaching
During a live consultation, the AI displays real-time coaching prompts on the staff screen — such as "optimal moment to introduce pricing," "technical specifications need elaboration," and "closing attempt recommended" — and instantly compares performance against successful consultation patterns.
02
Post-Consultation Analysis Report
An automatic report analyzing each consultation's strengths and weaknesses is generated immediately after the session. Includes item-level evaluations and specific improvement suggestions such as "Buyer question handling: excellent (A)" and "Price negotiation response: needs improvement (C)."
03
Buyer Follow-Up Priority Ranking
Follow-up contact priorities are automatically configured from scoring results. A time-based management framework is proposed: Grade A buyers within 24 hours, Grade B within 3 days, Grade C within 1 week.
04
Event-Wide Performance Dashboard
Consultation performance for an entire event is visualized in a comprehensive dashboard. Total consultations, average score, Grade A rate, industry distribution, and country-level buyer authenticity are all visible at a glance.
05
Cumulative Learning and Accuracy Improvement
Analyzed consultation data feeds continuously into model retraining, enabling ongoing accuracy improvements. Accumulated Bangladesh-specific training data makes local consultation pattern prediction 18% more accurate than the base model.

Grade-Based Follow-Up Strategy

Grade A and B (Genuine Buyers)
Grade A CriteriaOverall score 80+; 4+ purchase signals present
Grade A Follow-upSend tailored proposal within 24 hours + schedule video call
Grade B CriteriaOverall score 60–79; 2–3 purchase signals present
Grade B Follow-upFollow-up email within 3 days + propose sample shipment
Expected ImpactGrade A contract conversion 45%; Grade B 25%
Grade C and D (Observation Required)
Grade C CriteriaOverall score 40–59; 1 purchase signal
Grade C Follow-upSend newsletter and product catalog within 1 week
Grade D CriteriaOverall score below 40; no purchase signals detected
Grade D Follow-upMaintain long-term relationship via quarterly newsletter
Resource SavingsMinimal resource allocation for C/D grades; 50% cost reduction

Bangladesh Export Consultation Pilot Results

KOTRA Dhaka Trade Office AI Scoring Pilot Results (2024)
EventConsultations AnalyzedGrade A RateAvg ScoreContract RateYoY Change
Korea–Bangladesh Export Consultation12032%7328%+16pp
Garment and Textile Specialist Session8538%7834%+21pp
ICT and Electronics Buyer Consultation6229%6924%+12pp
Food and Agriculture Export Session4825%6520%+9pp
Construction and Infrastructure Project Session3435%7630%+18pp

Competitive Advantages

Bodabi AI Scoring vs. Competing Solutions (2025 Basis)
ItemBodabiManual EvaluationStandard CRMGlobal SE Platform
Real-Time AnalysisInstant during consultation1–2 days post-consultationNoneSeveral days post-consultation
Analysis LanguagesKorean, English, BengaliStaff-dependentEnglish-centricMajor languages only
Accuracy88%50–60%N/A65–75%
Cost$5–10 per consultation$50–100 per consultation$30+/month$100+/month
KOTRA IntegrationDirect API integrationNoneNoneNone
AI Export Consultation Matching SystemAI-based buyer-to-firm matching technology that complements export consultation scoring
AI Buyer Persona UserConnectAn alternative AI-based approach to buyer consultation analysis
UglySmith AI Buyer-Enterprise MatchingFull analysis of the AI data-driven automated buyer matching solution
KOTRA AI Convergence Marketing 2026Full architecture of the 2026 KOTRA AI convergence marketing platform, into which AI scoring integrates
BodabiConsultation ScoringDialogue AnalysisAI AssessmentExport ConsultationBuyer Authenticity
AI Export Consultation Dialogue Analysis and Scoring: Bodabi's Consultation Quality Innovation | Dhaka Trade Portal