Bodabi: AI Export Consultation Scoring Solution
Bodabi is a KOTRA DX Innovation Lab participant that has developed an AI-powered export consultation dialogue analysis and automated scoring solution. It analyzes buyer-to-firm conversations at export consultation events in real time, automatically assessing consultation quality and determining the genuine purchase intent of buyers.
Where post-consultation evaluation once depended on subjective staff judgment, Bodabi's AI scoring objectively analyzes dialogue content, question patterns, and purchase signals to enable fully data-driven consultation performance management. A 2024 pilot at the KOTRA Dhaka Trade Office showed contract conversion rates improving 2.3x — from 12% to 28%.
Scoring Methodology: 25-Item Analysis
Bodabi's AI scoring breaks export consultation dialogues into 25 distinct items for analysis, structured across three dimensions: buyer authenticity (40%), consultation quality (30%), and deal probability (30%). Weighted scores across each item automatically produce an overall score and an A–D grade.
| Dimension | Weight | Key Items | Analysis Method | Example Signals |
|---|---|---|---|---|
| Buyer Authenticity | 40% | Purchase intent, quantity/delivery queries, price negotiation | NLP sentiment analysis + intent classification | MOQ and annual volume inquiries |
| Consultation Quality | 30% | Product explanation thoroughness, question responsiveness, expertise | Dialogue structure analysis + topic modeling | Depth of technical specification discussions |
| Deal Probability | 30% | Concrete terms discussion, follow-up commitments, sample requests | Purchase signal detection + pattern matching | Sample requests and delivery schedule confirmation |
Buyer Authenticity Detection AI
The most critical task at any export consultation event is identifying buyers who genuinely intend to make a purchase. Bodabi's AI detects purchase and non-purchase signals in real time during conversations, classifies buyer authenticity into four tiers, and immediately flags buyers requiring priority follow-up.
Consultation Quality Improvement and Real-Time Coaching
Bodabi's AI scoring is used not only to evaluate buyers but also to diagnose and coach Korean firms' consultation capabilities. By analyzing more than 12,000 consultation records, it identifies pattern differences between successful and unsuccessful consultations and delivers company-specific improvement recommendations.
Grade-Based Follow-Up Strategy
Bangladesh Export Consultation Pilot Results
| Event | Consultations Analyzed | Grade A Rate | Avg Score | Contract Rate | YoY Change |
|---|---|---|---|---|---|
| Korea–Bangladesh Export Consultation | 120 | 32% | 73 | 28% | +16pp |
| Garment and Textile Specialist Session | 85 | 38% | 78 | 34% | +21pp |
| ICT and Electronics Buyer Consultation | 62 | 29% | 69 | 24% | +12pp |
| Food and Agriculture Export Session | 48 | 25% | 65 | 20% | +9pp |
| Construction and Infrastructure Project Session | 34 | 35% | 76 | 30% | +18pp |
Competitive Advantages
| Item | Bodabi | Manual Evaluation | Standard CRM | Global SE Platform |
|---|---|---|---|---|
| Real-Time Analysis | Instant during consultation | 1–2 days post-consultation | None | Several days post-consultation |
| Analysis Languages | Korean, English, Bengali | Staff-dependent | English-centric | Major languages only |
| Accuracy | 88% | 50–60% | N/A | 65–75% |
| Cost | $5–10 per consultation | $50–100 per consultation | $30+/month | $100+/month |
| KOTRA Integration | Direct API integration | None | None | None |