Overview of the Boom-Up Korea 2025 FIX Exhibition
The Boom-Up Korea 2025 FIX (Food, Interior, eXperience) exhibition is a sector-focused consultation program for food, interior, and experiential businesses held as part of KOTRA's Boom-Up Korea Week. It is designed to intensively match Korean companies in food, construction materials, interior products, and lifestyle consumer goods with overseas buyers for highly specialized export consultations.
The 2025 FIX exhibition is expected to host more than 350 Korean companies and invite over 500 buyers from 40 countries, generating more than 4,000 export consultations. Based on consultation log data, this article reviews sector-specific conversion rates and summarizes how Bangladeshi buyers responded during the event.
Consultation Performance by Sector
Based on consultation log data, the FIX exhibition's consultation volume, deal count, and conversion rate can be broken down by sector. Food accounted for 45% of all consultations and recorded the highest conversion rate at 21%, while interior and construction materials stood out for the largest average deal value per successful match.
| Sector | Participating Firms | Consultations | Deals | Conversion Rate | Deal Value |
|---|---|---|---|---|---|
| Food & Beverage | 160 firms | 1,800 | 378 | 21% | $82M |
| Interior & Construction Materials | 80 firms | 900 | 144 | 16% | $48M |
| Lifestyle Consumer Goods | 60 firms | 700 | 119 | 17% | $28M |
| Experience & Franchise | 30 firms | 350 | 49 | 14% | $14M |
| Others (Fashion & Beauty) | 20 firms | 250 | 30 | 12% | $8M |
| Total | 350 firms | 4,000 | 720 | 18% | $180M |
Buyer Response Analysis
Critical Factors Behind Consultation Success
Participation Strategy for Bangladeshi Companies
Bangladeshi buyers can maximize results at the FIX exhibition through three practical approaches. First, they should concentrate their schedules on food and lifestyle consumer goods categories and aim for more than 10 high-density consultations per day. Second, they should review import tariffs and BSTI certification requirements for target items in advance so they can discuss concrete import conditions during meetings. Third, they should follow up immediately after consultations so Korean suppliers remain engaged while the opportunity is still active.
| Rank | Product | Consultations | Deals | Note |
|---|---|---|---|---|
| 1 | Ramen & instant noodles | 25 | 5 | Halal certification required |
| 2 | Biscuits & snacks | 20 | 4 | Small packaging preferred |
| 3 | Beverages & juice | 15 | 2 | Price competitiveness is critical |
| 4 | Kitchenware | 12 | 2 | Heat-resistant materials preferred |
| 5 | Cosmetics & skincare | 10 | 1 | Strong interest in K-beauty |
| 6 | Flooring & tiles | 8 | 1 | Linked to construction demand |
| 7 | Household storage products | 8 | 1 | Low MOQ needed |
| 8 | Seasonings & sauces | 7 | 1 | Halal certification required |
| 9 | Bathroom fittings | 5 | 0 | Price negotiation ongoing |
| 10 | Hygiene products | 5 | 1 | Bulk demand potential |
The Boom-Up Korea 2025 FIX exhibition consultation log confirms the global competitiveness of Korean products in food, interior products, and lifestyle consumer goods. The 18% conversion rate and more than $180 million in concluded deals quantify the importance of advance preparation such as samples, price sheets, and certifications, as well as disciplined post-event management through a seven-day follow-up window. As Bangladeshi demand for food and household goods continues to expand, the FIX exhibition can serve as a practical bridgehead for entering the Bangladesh market.