Overview of Nusrat Draft v2
The Bangladesh cosmetics market guidebook is a comprehensive market research report prepared by KOTRA Dhaka to support Korean cosmetics, or K-Beauty, companies seeking entry into the Bangladesh market. Nusrat, the local research lead, submitted the second draft version on April 18, 2025.
Draft v2 reflects feedback on the first draft and incorporates major revisions, including updated market size data, expanded analysis of distribution channels, more detailed regulatory and certification requirements, and an added review of the K-Beauty competitive landscape. This article records the structure of the v2 draft, the key changes, the translation and proofreading process, and the next work plan.
Chapter Structure of Draft v2
Draft v2 consists of eight chapters, with the distribution channel analysis and the regulation and certification section substantially expanded in response to feedback on v1. The table below summarizes the completion level of each chapter, key data sources, and areas where additional refinement is still required.
| Chapter | Topic | Length | Completion | Further Improvement Needed |
|---|---|---|---|---|
| CH1 | Overview of the Bangladesh cosmetics market | 5p | 90% | Update 2024 data |
| CH2 | Market size and growth outlook | 4p | 85% | Cross-check Euromonitor figures |
| CH3 | Consumer trends and preferences | 5p | 80% | Add survey data |
| CH4 | Distribution channel analysis | 5p | 75% | Expand online channels further (v1 feedback) |
| CH5 | Regulation, certification, and import procedures | 4p | 70% | Detail BSTI certification steps (v1 feedback) |
| CH6 | K-Beauty competitive landscape | 4p | 85% | Newly added chapter |
| CH7 | Key buyers and distributors | 4p | 80% | Add profiles of five more firms |
| CH8 | Market entry strategy and recommendations | 4p | 75% | Strengthen pricing strategy |
Key Changes from v1
The most significant change in v2 is the expanded treatment of distribution channels. While v1 focused mainly on traditional channels such as supershops and pharmacies, v2 covers online channels including Daraz, Chaldal, and Facebook Commerce, as well as beauty specialty stores, department stores, and duty-free outlets. It also describes in greater detail the BSTI certification process, halal certification, import approvals, and tariff structures. Chapter 6, which analyzes the K-Beauty competitive landscape, is a new addition in v2 and reviews the presence of brands already in the market, such as Innisfree, The Face Shop, and TonyMoly.
Translation, Proofreading, and Next Steps
Nusrat Draft v2 for the cosmetics guidebook is the second draft that substantially strengthens the treatment of distribution channels, regulatory certification, and the K-Beauty competitive landscape in response to feedback on v1. The market size estimate has been updated to more than $800 million, and the overall eight-chapter structure has been firmly established, giving the guidebook a clear backbone. The next step is to strengthen online distribution data and BSTI certification timing in v3, followed by Sakib's English proofreading, with final publication targeted for September 2025.