KOTRA Dhaka Trade Office 2025 Business Direction
The KOTRA Dhaka Trade Office's 2025 business direction is structured around three pillars: export support, investment attraction, and trade cooperation. Reflecting a 15% budget increase year-on-year to $3.2M, the program expands its scope and adds two new initiatives — CEPA negotiation support and a digital trade platform. The strategy was formulated with Bangladesh's LDC graduation (scheduled for 2026) and post-interim-government economic stabilization as key environmental variables.
Bangladesh's political transition and the launch of the interim government in 2024 caused short-term delays in some programs, but over the medium-to-long term the shift toward greater transparency and market openness has improved conditions for Korean firms. 2025 is designated as the year to move beyond the recovery phase and begin generating substantive contract wins and investment outcomes. Export contribution of $50M and five new investment cases are the core KPIs.
Export Support Pillar: Market Missions and Buyer Matching ($1.2M)
The export support pillar allocates $1.2M to operate four market missions, six buyer invitation consultations, 200 individual export support cases, and an online platform build. It focuses on four sectors — infrastructure, consumer goods, ICT, and medical — with an annual KPI of $50M in export contribution.
| Program | Scale | Budget | Target | Quarter |
|---|---|---|---|---|
| Infrastructure Market Mission | 1 mission, 12 firms | $120K | Contact 15 procuring agencies; 2 MOUs | Q1 |
| Consumer Goods Market Mission | 1 mission, 15 firms | $100K | Meet 50 K-beauty/food buyers | Q2 |
| ICT Market Mission | 1 mission, 10 firms | $100K | Contact e-Government and fintech procurers | Q3 |
| Medical Market Mission | 1 mission, 10 firms | $80K | Support 10 firms with DGDA registration | Q4 |
| Buyer Invitation Consultations | 6 sessions, 30 firms/session | $300K | 300+ cumulative consultations | Quarterly |
| Individual Export Support | 200 cases | $300K | Individual care: customs, certification, disputes | Ongoing |
| Online Platform | New build | $200K | Build buyer DB of 1,000 firms | H1 |
Investment Attraction and Trade Cooperation ($1.3M)
Investment attraction ($0.8M) targets five new investment cases per year, operating three investment IRs and two economic zone tours. Trade cooperation ($0.5M) centers on supporting the first round of CEPA negotiations, alongside regulatory response and non-tariff barrier elimination.
Quarterly Execution Plan
| Quarter | Export Contribution (Target) | Consultations | Investment Cases | Key Programs |
|---|---|---|---|---|
| Q1 | $8M | 80 | 1 | Infrastructure mission; Investment IR Seoul |
| Q2 | $15M | 100 | 1 | Consumer goods mission; Infrastructure Roadshow |
| Q3 | $12M | 60 | 2 | ICT mission; CEPA 1st negotiation |
| Q4 | $15M | 60 | 1 | Medical mission; annual evaluation |
| Annual Total | $50M | 300 | 5 | 3-pillar strategy full achievement |
Budget Allocation and KPI Management Framework
| Program Area | Budget | Share | KPI Metric | KPI Target |
|---|---|---|---|---|
| Export Support | $1.2M | 37.5% | Export contribution | $50M |
| Investment Attraction | $0.8M | 25.0% | New investment cases | 5 cases |
| Trade Cooperation | $0.5M | 15.6% | CEPA support and NTB resolution | 1st negotiation support |
| Digital Platform | $0.4M | 12.5% | Buyer DB build | 1,000 firms |
| Operations | $0.3M | 9.4% | Operational efficiency | — |
| Total | $3.2M | 100% | — | — |