Chapter 7: KOTRA Dhaka Trade Office 2026 Business Plan — Three Pillars: Export Support, Investment Attraction, and Public Procurement
Chapter 7 of the market-entry strategy document establishes the 2026 business plan for the KOTRA Dhaka Trade Office. Building on the economic environment, trade trends, PEST analysis, SWOT review, and priority-sector analysis covered in Sections 1 through 6, it presents concrete program designs, budget allocations, KPI targets, and quarterly execution schedules centered on three strategic pillars: export support, investment attraction, and public procurement.
In 2025, the Dhaka Trade Office achieved $72 million in contracted export deals, 2 investment attraction cases, and $38 million in public procurement awards — growing 18%, 100%, and 26% respectively versus 2024. The 2026 targets are $85 million in exports (+18%), 3 investment cases (+50%), and $50 million in public procurement (+32%), with the budget also increased 12% year-on-year (₩760M→₩850M), pursuing aggressive growth across all three pillars. Favorable business conditions — Bangladesh's GDP growth of 6.8%, ADB/WB MDB projects worth $8B+, and ongoing Korea-Bangladesh FTA negotiations — underpin these targets.
Four-Pillar Program Details
Budget Allocation Plan
| Program Item | Budget | Share | Main Spending | KPI | vs. Prior Year |
|---|---|---|---|---|---|
| Export support | ₩320M | 38% | Exhibitions, buyer matching, research | $85M in deals | +14% |
| Investment attraction | ₩150M | 18% | Roadshows, consulting, forum | 3 SEZ cases | +20% |
| Public procurement | ₩120M | 14% | PMS, tender support, ODA | $50M in awards | +50% |
| Market research | ₩80M | 9% | 15 overseas studies + 10 customized | 25 reports | +25% |
| Brand promotion | ₩50M | 6% | K-Brand showroom, SNS | 5M+ impressions | NEW |
| Trade office operations | ₩130M | 15% | Payroll, rent, communications, IT | Normal operations | -6% |
KPI Targets and Quarterly Schedule
| KPI Item | Annual Target | Q1 | Q2 | Q3 | Q4 |
|---|---|---|---|---|---|
| Export deals | $85M | $15M | $25M | $25M | $20M |
| Buyer matching | 50 cases | 10 | 15 | 15 | 10 |
| Exhibition support | 4 events | 1 (DITF) | 1 (MEDITEX) | 1 (BGTEX) | 1 (Showroom) |
| Market research | 25 studies | 6 | 7 | 7 | 5 |
| SEZ investment | 3 cases | Roadshow | MOU | 1 contract | 2 contracts |
| Public procurement | $50M | Monitoring | $10M | $20M | $20M |
| Customer satisfaction | 90+ points | 1st survey | Improvement | 2nd survey | Final evaluation |
Quarterly Action Plan
| Quarter | Key Events and Programs | Lead Pillar | Companies | Target Outcome |
|---|---|---|---|---|
| Q1 (Jan–Mar) | DITF Korea Pavilion + 1st Buyer Matching | Export Support | 15 | $15M in deals |
| Q2 (Apr–Jun) | Seoul SEZ Roadshow + MEDITEX Korea Pavilion | Export + Investment | 30 | $25M + SEZ MOU |
| Q3 (Jul–Sep) | Busan SEZ Roadshow + BGTEX Korea Pavilion | Investment + Export | 25 | $25M + 1 SEZ case |
| Q4 (Oct–Dec) | K-Brand Showroom + Korea-Bangladesh Investment Forum | Brand + Investment | 20 | $20M + 2 SEZ cases |
Core KPI H1 vs. H2 Comparison
Chapter 7 is the execution agenda for the KOTRA Dhaka Trade Office — the implementing body of the market-entry strategy — allocating ₩850M across export support, investment attraction, public procurement, and brand promotion. The headline KPIs are $85M in export deals, 3 SEZ investment wins, and $50M in public procurement awards, with quarterly monitoring to ensure on-track execution. Bangladesh's 6.8% GDP growth and $8B+ in ADB/WB MDB projects represent a highly favorable environment to maximize. The synergy across the four pillars is critical: companies with strong export performance advance into SEZ investment, and SEZ-based companies gain a competitive edge in public procurement bidding — creating a virtuous cycle. The Dhaka Trade Office aims to once again achieve the South Asia Best Trade Office rating in 2026, as it did in 2024, backed by a ₩850M budget and 15 KPIs. Korean companies seeking to enter Bangladesh are welcome to contact the KOTRA Dhaka Trade Office (dhaka@kotra.or.kr) — from export consulting to SEZ investment and MDB public procurement, the Trade Office provides one-stop support to help you effectively target Bangladesh's 170 million-person market.