Export Beginner Company DB: A System for Discovering Potential Exporters
KOTRA operates a structured program to identify Korean companies with little or no export experience and foster them into sustainable exporters. The Export Beginner Company DB integrates customs trade data, business registration records, and corporate capability data to automatically identify firms with high export potential. This article explains how overseas trade offices can use the latest database updates from February and May 2025 to shape company support strategies.
How the Export Beginner Company DB Is Structured
| Data Category | Key Items | Source | Primary Use |
|---|---|---|---|
| Basic Company Data | Industry, location, sales, headcount | NTS, KFTC | Assess company scale |
| Export History | Export status, value, product lines | Korea Customs Service | Classify export stage |
| Product Competitiveness | Patents, certifications, tech level | KIPO, certification bodies | Evaluate export potential |
| Financial Soundness | Sales growth, operating margin | NTS | Assess sustainability |
| Global Exposure | Overseas entities, trade fair participation | KOTRA, Customs | Measure international experience |
| Potential Score | AI composite score (0-100) | KOTRA AI model | Set support priorities |
Company Classification Framework
Support Programs by Export Stage
The Export Beginner Company DB is a data-driven system built to systematically uncover Korea's hidden export potential. Through AI-based analysis, it automatically identifies promising companies and links them to tailored support from KOTRA trade offices. Companies that want to start exporting but are unsure where to begin can use the database as an entry point to practical guidance and market access support.