What Are the Alternative Market Entry Strategy Relay Briefings?
The Alternative Market Entry Strategy Relay Briefings are a nationwide touring seminar series organized by KOTRA in response to shifts in the global trade environment — including US and EU tariff hikes, trade disputes, and supply chain restructuring. The briefings are designed to help Korean companies diversify their export markets and are conducted in conjunction with the Tariff Response 119 service, which offers company-specific consultations.
In the 2025 briefing series, Bangladesh has emerged as a standout destination — both as a China+1 alternative production base and as an export hub for EU market access via EBA (Everything But Arms) preferential tariffs. With the United States imposing tariffs of up to 60% on Chinese goods and the EU introducing CBAM (Carbon Border Adjustment Mechanism), the strategic importance of Bangladesh-based alternative entry has been significantly elevated.
Global Tariff Environment Shifts and the Case for Alternative Markets
The 2025 global trade environment presents a triple challenge: intensifying protectionism, supply chain restructuring, and expanding environmental regulations. This section analyzes the key tariff risks facing Korean companies and the underlying case for alternative market entry.
Key Session Content of the Relay Briefings
Each relay briefing is structured across four sessions. Below is a summary of the core content covered in each session and the key Bangladesh-related implications.
| Session | Topic | Core Content | Bangladesh Relevance |
|---|---|---|---|
| Session 1 | Global Tariff Trends | US/EU/China trade policy changes | EU-EBA utilization strategy |
| Session 2 | Alternative Market Entry | Analysis of 15 priority alternative markets | BD as production base strategy |
| Session 3 | Supply Chain Restructuring | China+1 and reshoring strategies | BD EPZ/EZ introduction |
| Session 4 | 1-on-1 Consultation | Company-specific tariff response planning | BD entry consultation |
Bangladesh's Strategic Value as an Alternative Market
This section examines the core reasons Bangladesh has emerged as a featured alternative market destination in the briefings, along with specific utilization strategies for Korean companies.
The rapid shift in the global tariff environment is simultaneously a crisis and an opportunity. As US and EU protectionism intensifies and companies are forced to fundamentally reassess their export structures, Bangladesh stands out as a compelling alternative — offering EU-EBA duty-free access, low labor costs, and an abundant workforce. Companies are strongly encouraged to leverage KOTRA's Tariff Response 119 and the relay briefings to develop company-specific alternative market entry strategies.