Market Intelligence

2023 GGHK Busan Exhibition Consultation Results

2023 GGHK Busan Exhibition Overview

This article analyzes the consultation outcomes involving Bangladesh at the 2023 GGHK (Global Gathering of Human Knowledge) Busan exhibition. GGHK is a global infrastructure and plant exhibition organized by KOTRA that matches project owners from developing countries with Korean companies.

GGHK 2023 was held at BEXCO in Busan and was the largest ever, with 50+ participating countries, 200+ exhibition booths, and 1,500+ total consultations. From Bangladesh, 5 major project owners and buyers were invited — including BPDB (procurement budget $2.1B), Rahimafrooz (annual revenue $300M+), Baraka Power (IPP 600MW), and PGCB ($1.5B+ investment pipeline) — and 45 consultations were held.

GGHK 2023
Exhibition
Busan BEXCO
5 firms
BD Project Owners
Invited participants
45
Consultations
Bangladesh-related
30+
Korean Firms
Met BD buyers
$2.1B
BPDB Budget
2023 procurement plan
12
Follow-Up Cases
Concrete interest
3
Deals Closed
Within 6 months
1,500+
GGHK Scale
Total consultations

Key Project Owner Profiles

The Bangladeshi project owners at GGHK are each core institutions in Bangladesh's energy and infrastructure sectors and showed strong interest in Korean companies. BPDB is the largest project owner with $500M+ in annual power equipment procurement. Rahimafrooz, Bangladesh's largest battery and energy group, is proactive in adopting Korean technology. Baraka Power operates 5 power plants of up to 600MW capacity under the IPP (Independent Power Producer) model, while PGCB is pursuing ADB-financed transmission network investment of $1.5B+.

GGHK 2023 Bangladesh Key Project Owner Profiles
Project OwnerScaleProcurement BudgetTechnologies of InterestOpportunities for Korean Firms
BPDBGovernment SOE$2.1B/yrPower generation equipment, smart gridPower EPC, equipment supply
RahimafroozPrivate conglomerate $300M+$50M+/yrBatteries, ESS, solarJV, technology licensing, export
Baraka PowerIPP 600MW$80M+/projectPower plant EPC, O&MEPC, O&M partnership
PGCBState transmission operator$1.5B+ pipelineTransmission/distribution, GIS, smart metersEquipment supply, construction
BEZAEconomic Zone Authority$500M+Infrastructure, utilitiesZone infrastructure contracts

Detailed Consultation Results

GGHK 2023 Bangladesh Buyer Consultation Results
Project Owner / BuyerArea of InterestConsultationsInterest LevelNext Steps
BPDBPower generation equipment, T&D12Very HighTender participation guidance, e-GP registration
RahimafroozBatteries, solar, ESS10HighSamples, quotation, JV review
Baraka PowerPower plant EPC8HighTechnical meeting, NDA signing
PGCBTransmission equipment, smart meters8MediumSpecifications, PQ guidance
BEZAEconomic zone infrastructure7MediumInvestment consultation link, site visit proposal

Sector-by-Sector Consultation Analysis

Power & Energy Sector (30 total)
Generation EquipmentBPDB + Baraka: 20 cases (44%)
Solar + ESSRahimafrooz: 10 cases (22%)
Transmission/DistributionPGCB: 8 cases (18%)
Smart GridBPDB: 3 cases (7%)
Construction & IT Sector (15 total)
Economic ZonesBEZA: 7 cases (16%)
Power Plant DCSAutomation: 2 cases (4%)
GIS & SurveyingPGCB: 2 cases (4%)
OtherTelecom/IT: 4 cases (9%)

Follow-Up Conversion Schedule Management

GGHK Follow-Up: Target Conversion Schedule for 12 Cases
Project OwnerNext StepsTarget DateResponsible PartyExpected Contract Value
BPDBe-GP registration + tender participation1 month after consultationTrade office + company$5M–$50M per contract
RahimafroozJV LOI + technical specifications3 weeks after consultationCompany directly$10M–$30M
Baraka PowerNDA + technical meeting2 weeks after consultationTrade office mediation$30M–$80M
PGCBPQ documents + specifications1 month after consultationTrade office + company$5M–$20M per contract
BEZAInvestment briefing + site visit6 weeks after consultationTrade office mediationLong-term infrastructure

Follow-Up Execution Strategy

01
Prepare for BPDB Tender Participation
Prepare to participate in tenders within BPDB's annual procurement of $2.1B, focusing on power generation equipment and smart grid. Complete vendor registration on e-GP (Electronic Government Procurement) and monitor tender announcements. Forming a consortium with Korean power equipment companies such as Korea Enerbility and Korea Electric Co enhances competitiveness. BPDB's smart grid pilot project ($50M+) is scheduled for procurement in 2024.
02
Rahimafrooz JV and Technology Cooperation
Rahimafrooz ($300M+ annual revenue) is Bangladesh's largest battery/solar/ESS company and is proactive in adopting Korean technology. Supply battery materials (cathode/anode), solar modules, and ESS systems, or propose a JV (joint venture) model. A JV structure of Korean company 51% + Rahimafrooz 49% maximizes access to Bangladesh's domestic market.
03
Baraka Power EPC Partnership
Participate as an EPC partner in new power plant projects being pursued by Baraka Power (IPP 600MW). The process flows from NDA signing → technology specifications sharing → proposal submission → negotiation. Concurrent negotiation of O&M contracts for the 5 existing operating power plants generates stable revenue of $5M–$10M/yr.
04
Follow Up Within 2 Weeks of Consultation
Send quotations, technical specifications, and company profiles within 2 weeks for the 12 follow-up cases. The KOTRA Dhaka Trade Center arranges local follow-up meetings, and specific negotiations proceed via video conference. Past case analysis has confirmed that responding within 2 weeks more than doubles the contract conversion rate.

Exhibition-to-Contract Flow

GGHK Exhibition → Follow-Up Contract Flow
Exhibition Consultation
45 BD-related meetings, NDA signing
2-Week Follow-Up
Quotations, specs, company profiles
Technical Meeting
Virtual + KOTRA Dhaka mediation
Bid/Negotiation
e-GP registration, JV formation
Deal Closure
Target: 3+ contracts within 6 months

GGHK 2023 was the largest-ever matchmaking opportunity to meet Bangladesh's 5 key project owners in one place. To capture specific opportunities including BPDB procurement $2.1B, Rahimafrooz JV, and Baraka Power EPC, 2-week follow-up response and local meeting arrangement by the KOTRA Dhaka Trade Center are essential. Power and energy accounted for 67% of total consultations, confirming that Bangladesh's energy transition demand is the core driver of GGHK consultations. Plans are under discussion with KOTRA Dhaka to expand the number of Bangladeshi project owners to 8+ at GGHK 2024 and create a dedicated session for renewables and smart grid. To secure early-mover advantage on specific opportunities including BPDB procurement $2.1B, Rahimafrooz JV $10M–$30M, and Baraka Power EPC $30M–$80M, GGHK participation and advance buyer meeting requests through the trade office are essential. GGHK participation applications and advance buyer information can be confirmed through KOTRA's Dhaka Trade Center portal.

2019-2020 Marketing Team Activity Plan ReferenceCompare past exhibition strategies and buyer matching outcomes
2023 GGHK Invited Project Owners and Buyers OverviewReview invited project owner profiles and matching potential
GGHK Project Owner: BPDB (Bangladesh Power Development Board)Review BPDB procurement structure and entry opportunities for Korean companies
2025 H1 Bangladesh Plant Project TrendsCheck the latest project pipeline from GGHK project owners
GGHKexhibitionBusanconsultation results2023
2023 GGHK Busan Exhibition Consultation Results | Dhaka Trade Portal