ShareBox: A Metaverse Solution for Overseas Marketing
ShareBox is a company that developed VR/XR-based virtual exhibition halls and 3D product experience solutions. Through participation in KOTRA's DX Innovation Lab, it built a metaverse platform tailored to overseas marketing. The platform allows companies to demonstrate products in 3D to overseas buyers and conduct real-time consultations inside a virtual space without attending physical trade fairs.
Since the pandemic, the importance of contactless marketing has increased sharply. Metaverse-based virtual exhibitions are becoming an effective way to build touchpoints with global buyers beyond the constraints of time, geography, and exhibition cost.
Technology Stack: VR/XR, 3D Rendering, and Real-Time Communication
ShareBox's metaverse platform combines three core technologies: WebXR-based cross-platform 3D rendering, product 3D scanning and modeling, and live voice, video, and text communication. Together, these elements create a highly immersive virtual exhibition experience.
Virtual Exhibitions vs. Offline Exhibitions
Metaverse-based virtual exhibitions do not completely replace offline events. Instead, they work best as a complementary channel. They are especially effective for pre-event marketing, reaching distant buyers, and running always-on showcases, while hybrid models that combine offline and virtual formats tend to deliver the strongest results.
| Function | Description | Technology Base | Buyer Benefit |
|---|---|---|---|
| 3D Product Viewer | 360-degree rotation, zoom, and internal structure review | WebGL + glTF | 85% product understanding vs. physical demos |
| Virtual Booth Tour | Move through the hall as an avatar and interact with products | Three.js + WebXR | Highly immersive exploration |
| Real-Time Consultation | Voice, video, and chat with AI interpretation | WebRTC + Plitto | Consult without language barriers |
| Catalog Download | Automatically provide specifications and pricing for products of interest | PDF auto-generation | Immediate review |
| Visit Analytics | Collect and analyze buyer behavior data | Analytics + AI | Automatic discovery of promising leads |
Applications for Bangladeshi Buyers
Bangladesh has limited international exhibition infrastructure, and visiting Korea is not easy for many buyers because of visa and cost constraints. Metaverse virtual exhibitions can remove these physical barriers, allowing buyers in Dhaka to explore Korean products in 3D and join live consultations using only a smartphone.