TriBIG: KOTRA's AI Trade and Investment Statistics Big Data Platform
TriBIG is KOTRA's AI-driven big data platform for trade and investment statistics and serves as one of Korea's flagship tools for export market analysis, used by roughly 18,000 corporate members. By analyzing global trade datasets such as Korea Customs clearance data, UN Comtrade, and WTO tariff information, the platform helps companies identify customized export destinations and alternative markets.
In an environment shaped by the U.S.-China trade conflict, supply chain realignment, and wider geopolitical risk, data-based alternative market discovery has become a practical survival strategy for exporters facing pressure in incumbent markets. TriBIG is available free of charge at kotra.or.kr/bigdata for KOTRA member companies.
What Is Alternative Market Discovery?
An alternative market is a new export destination with demand patterns comparable to an existing core market when the original market becomes riskier or its growth slows. For example, a company heavily dependent on China may diversify into South Asian or Southeast Asian markets such as Vietnam, India, or Bangladesh as part of an alternative-market strategy.
Five Core Analytical Tools in TriBIG
TriBIG provides five core analytical tools. Each can be used independently, but combining them produces a much sharper picture of market potential and export risk.
| Tool | Function | Input Data | Output |
|---|---|---|---|
| Market Recommendation | AI-based export market recommendations tailored to each company | Business registration number or HS code | Top 10 promising markets with scores |
| Market Analysis | Import trend analysis by country and product | Country + HS code | Import size, growth, and market share |
| Competitive Analysis | Comparison of Korea versus competing supplier countries | Country + HS code | Market shares and trend lines by country |
| Export Diagnosis | Assessment of a company's export portfolio | Business registration number | Concentration, risk, and diversification index |
| Alternative Market | Identification of substitute destinations for current lead markets | Existing core market + HS code | List of markets with similar demand patterns |
Practical Example: Positioning Bangladesh as an Alternative Market
A Korean textile machinery company with heavy exposure to China can use TriBIG to surface Bangladesh as an alternative market. The case below shows how the workflow translates into an actionable export decision.