TriBIG Upgrade: The Evolution of a Trade Big Data Platform
KOTRA DX Innovation Lab Project 20 focuses on upgrading TriBIG's overseas buyer search and recommendation service. The platform has expanded beyond its original market recommendation function to include buyer discovery and recommendation, company-tailored reports, and real-time data integration, positioning TriBIG as a comprehensive trade big-data platform. It now serves as a core KOTRA DX infrastructure used by more than 18,000 member companies.
Core Upgrade Features
The TriBIG enhancement program advanced across four main areas: buyer database expansion, AI recommendation algorithm improvement, UX/UI redesign, and real-time external data integration. These elements work together to improve both user experience and recommendation quality.
Buyer Search System
The upgraded buyer search system supports three modes: keyword search, filter-based search, and AI-powered recommendation search. Within a database of more than 800,000 buyers, users can perform highly granular searches using multiple criteria including product type, country, company size, certifications, and trading history.
| Search Mode | Input | Output | Processing Time |
|---|---|---|---|
| Keyword Search | Direct item or company name input | Relevant buyer list | < 2 sec |
| Filter Search | Country, industry, size, and certification filters | Condition-matched buyers | < 3 sec |
| AI Recommendation Search | Automatic company profile analysis | Top 20 tailored recommendations | < 10 sec |
Searching for Bangladesh Buyers
TriBIG provides access to a database of more than 3,000 Bangladesh-based buyers. These buyers are organized by major import sectors such as garments and textiles (RMG), IT and software, machinery and equipment, and food and agricultural products. The service also includes locally validated information supplied by the KOTRA Dhaka Trade Office.