What Is the Export Promising Index?
The KOTRA Export Promising Index is a composite index developed by KOTRA to enable Korean exporters to objectively evaluate export potential by product and country. It is structured along three axes — Market Size, Growth Potential, and Competitiveness — with detailed indicators under each axis combined into a 0-100 point scale.
The Export Promising Index is a tool that transforms subjective market judgments into data-driven decision-making. It provides quantitative evidence for the question "Which country should I export this product to?" This guide covers the index's structure, application methods, and an analysis of promising products applied to the Bangladesh market.
Three-Axis Evaluation Framework
The core of the Export Promising Index is a balanced evaluation across market size, growth potential, and competitiveness. A large market without growth is less attractive, and even a growing market is not a real opportunity without Korean product competitiveness. The three-axis simultaneous evaluation identifies market-product combinations with the highest actual export success probability.
Bangladesh Promising Product Analysis
Applying the Export Promising Index to Bangladesh, 15 products scored 70 points or above (B+ grade). Electronics, medical devices, and cosmetics emerged as the top three product groups, representing the areas where Korean products have the strongest market entry prospects.
| Rank | Product | HS Code | Market Size | Growth | Competitiveness | Total |
|---|---|---|---|---|---|---|
| 1 | Semiconductors/ICs | 8542 | 25 | 32 | 30 | 87 |
| 2 | Medical Devices (Ultrasound) | 9018 | 22 | 30 | 32 | 84 |
| 3 | Cosmetics (Skincare) | 3304 | 18 | 33 | 31 | 82 |
| 4 | Automobile Parts | 8708 | 24 | 28 | 27 | 79 |
| 5 | Plastic Raw Materials | 3901-02 | 26 | 27 | 25 | 78 |
| 6 | Hot/Cold Rolled Steel | 7208-09 | 28 | 24 | 24 | 76 |
| 7 | Synthetic Fiber Fabric | 5407 | 24 | 26 | 25 | 75 |
| 8 | Elevators | 8428 | 20 | 30 | 24 | 74 |
| 9 | Packaging Machinery | 8422 | 19 | 28 | 26 | 73 |
| 10 | LED Lighting | 9405 | 18 | 29 | 25 | 72 |
Practical Application Guide
The Export Promising Index is a tool that transforms market selection from "intuition" to "data." Bangladesh scored 70 points or above across 15 products, confirming it as a promising market for Korean exporters. Using the index as a starting point, combining it with local market intelligence (KOTRA overseas market research, paid research) to develop actionable export strategies is the key to success.