Overview of the Tri Day Online Platform
Tri Day is an online export consultation platform operated by KOTRA. It functions as a digital B2B matching system designed to complement offline exhibitions and business meetings. The platform connects overseas buyers and Korean companies online, offering a one-stop workflow that covers video consultations, product catalog exchange, real-time interpretation, and follow-up management.
In 2025, the Tri Day platform is being operated with a target of more than 50,000 online export consultations annually, with buyers registered from over 100 countries. More than 300 Bangladeshi buyers are also registered, enabling continuous online consultations with local firms.
Core Platform Features
The Tri Day platform is built around five core functions: AI-based buyer matching, a video consultation system, digital catalogs, real-time interpretation services, and CRM features for post-meeting follow-up. Together, these features address many of the limits inherent in traditional offline consultation events.
| Function | Description | Advantage | vs. Offline | Utilization |
|---|---|---|---|---|
| AI Buyer Matching | Automated recommendations by product and sector | 85%+ accuracy | Manual vs. automated | ★★★★★ |
| Video Consultation | HD video, screen sharing, recording | Zero travel cost | Face-to-face vs. remote | ★★★★★ |
| Digital Catalog | 3D products, videos, spec sheets | Instant sharing | Print vs. digital | ★★★★☆ |
| Real-Time Interpretation | Hybrid AI and professional interpreters | 12 languages | On-site vs. remote | ★★★★☆ |
| CRM and Follow-Up | Consultation records, quotes, contract management | Automated alerts | Manual vs. systemized | ★★★★☆ |
Online vs. Offline Consultations
Although the conversion rate of online consultations at 15% is somewhat lower than the 18-22% typically achieved offline, the return on investment is more than five times higher because of the much lower cost base. Participating in an offline exhibition often requires more than KRW 5 million on average, whereas Tri Day is free to use. The most effective approach is therefore a hybrid model: screen buyers online through Tri Day first, then meet only the most promising leads at offline exhibitions.
Use of Tri Day by Bangladeshi Buyers
| Segment | Registered Buyers | Consultations | Successful Deals | Main Product Interest |
|---|---|---|---|---|
| Consumer Goods and Household Products | 80 | 320 | 48 | Kitchenware, hygiene, cosmetics |
| Food and Agro-Fisheries | 60 | 240 | 36 | Instant noodles, snacks, seasonings |
| Industrial Materials and Machinery | 50 | 200 | 30 | Steel, chemicals, components |
| IT and Electronics | 40 | 160 | 20 | Electronic parts, LED, security |
| Medical and Healthcare | 35 | 140 | 18 | Diagnostic kits, medical devices |
| Construction and Interior | 35 | 120 | 15 | Flooring, sanitary ware |
| Total | 300+ | 1,180 | 167 | 14.2% success rate |
Platform Utilization Strategy
The Tri Day online platform is a core piece of infrastructure for digital export consultations because it overcomes the time, cost, and geographic constraints of conventional trade promotion. Its 24/7 availability, free access, and AI-driven matching offer a particularly strong opportunity for SMEs that face limits on overseas travel. With more than 300 Bangladeshi buyers already registered, the most effective export approach is to identify buyers in advance through Tri Day and then connect promising leads to offline exhibitions through a hybrid engagement strategy.