Case 25: Overview of Potential Buyer Discovery for CS CERN
CS CERN is a Korean company offering IT solutions and software services. To support its entry into Bangladesh's IT and digital market, the company requested KOTRA Dhaka to identify potential buyers. Under the "Digital Bangladesh" policy, Bangladesh's IT industry is expanding rapidly, and both the public and private sectors are making large-scale investments in digital transformation. IT service exports have also grown to roughly USD 1.5 billion per year, broadening demand for technology partnerships.
Bangladesh IT Market Overview
Bangladesh's IT industry is valued at around USD 3.5 billion and is growing by approximately 25% annually. Under the government's "Digital Bangladesh 2041" vision, digital transformation is accelerating across e-government, digital payments, cloud infrastructure, and AI and big data applications. More than 700 IT companies are operating in clusters such as Bangabandhu Hi-Tech City and the Kaliakair IT Park.
| Segment | Market Size | Growth Rate | Primary Demand | Opportunity for Korean Firms |
|---|---|---|---|---|
| E-Government | $800M | +30% | System integration and portal development | High (K-eGov track record) |
| Financial IT (FinTech) | $600M | +35% | MFS and digital banking | High (security solutions) |
| ERP and Enterprise Software | $400M | +20% | SAP alternatives and localized ERP | Medium (price competitiveness) |
| Cloud and Infrastructure | $300M | +40% | Data centers and cloud migration | High (technology advantage) |
| Cybersecurity | $200M | +45% | Incident response and security monitoring | High (specialized expertise) |