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2026 Market Entry Strategy New Format: Dhaka Trade Office Writing Guide

2026 Market Entry Strategy New Format Overview — Dhaka Trade Office Writing Guide

The 2026 KOTRA market entry strategy report adopts a substantially revised New Format from the existing template. Developed by the Dhaka Trade Office, this format has been redesigned with a focus on strengthened data-driven analysis, expanded visual materials, and actionable action plans as the core. This guide provides detailed guidance on the New Format's structural framework and how to write each section.

The market entry strategy submitted by the Dhaka Trade Office in 2024 received the South Asia top-rated grade among 127 trade offices in the KOTRA headquarters evaluation. The 2026 New Format is a standardized template based on this successful Bangladesh market entry strategy writing experience. It provides substantive entry guidance to Korean companies through rich content of 7 sections, 25–40 pages, and 10+ data tables.

7
Total Sections
Expanded from 5
25–40 pages
Required Length
A4 standard
10+
Data Tables
Strengthened visualization
3+ per item
Strategy Proposals
Executable actions
September 30
Submission Deadline
HQ deadline
4 stages
Review Stages
Self → director → HQ → final
Top-Rated
Dhaka Evaluation Grade
2024 South Asia #1
V3–V8
Reference Versions
Dhaka historical versions

New Format 7-Section Framework

2026 Market Entry Strategy New Format 7 Sections in Detail
SectionTitleLengthRequired DataNew Items
1Country Overview and Economic Status3–4 pagesGDP, population, trade statistics 5+
2Industrial Structure and Market Analysis5–7 pagesMarket size and growth by sector
3Korea-Facing Trade Status4–5 pages5-year trade trend table
4In-Depth Promising Product Analysis5–8 pages7-item analysis per product★ NEW
5Competitive Landscape and Entry Barriers3–4 pagesCompeting country comparison matrix★ NEW
6Entry Strategy and Action Plan4–6 pagesPer-product execution plan and budget★ Enhanced
7Risk Analysis and Response Measures2–3 pagesRisk matrix★ NEW

Major Changes vs. Previous Format

Old Format
Structure5 sections (general)
Promising Products1–2 items brief analysis
Competition AnalysisNone or appendix
StrategyGeneral direction stated
RiskBrief mention
DataAround 5 tables
New Format (2026)
Structure7 sections (systematic)
Promising Products3–5 items in-depth analysis
Competition AnalysisStandalone section (required)
StrategyPer-product action plan
RiskMatrix + countermeasures
Data10+ tables, 5+ graphs

Section Writing Guide (4 Core Sections)

01
Section 4: In-Depth Promising Product Analysis (NEW) — Dhaka Trade Office Application Case
This is the core section of the New Format. Select 3–5 promising products and record for each item: (1) market size and growth rate, (2) import structure and major importing countries, (3) Korean market share and competitiveness, (4) HS code and tariff rate, (5) certification and regulatory requirements, (6) buyer types and distribution structure, (7) recommended entry strategy. In the Dhaka Trade Office 2026 market entry strategy, 5 items — steel, cosmetics, medical devices, IT, and infrastructure — were analyzed in depth.
02
Section 5: Competitive Landscape and Entry Barriers (NEW) — China, India, Japan Comparison
Compare market share, price competitiveness, and local presence of major competing countries (China, India, Japan). In Bangladesh, China dominates steel and medical devices with 50–65% share, but quality dissatisfaction is accumulating. Korea leverages K-Beauty awareness (68%) and Korea Electronics and Korea Display brand trust as entry leverage. Concrete solutions for overcoming each of 4 entry barriers (tariff, non-tariff, distribution, cultural) are presented.
03
Section 6: Entry Strategy and Action Plan (Enhanced) — Product-Level 6-Month Unit Plans
Enhanced from general direction statements to product-specific concrete action plans. For each promising product, include: (1) target buyer type, (2) entry method (direct export, agent, or local subsidiary), (3) marketing channel (exhibitions, online, or direct sales), (4) expected schedule (6-month units), (5) required budget and support programs. The Dhaka Trade Office presents a 12-month total roadmap across 5 products × 6-month units.
04
Section 7: Risk Analysis and Response Measures (NEW) — Risk Matrix Writing Method
Use a risk matrix to classify political, economic, regulatory, and operational risks by occurrence probability (High/Medium/Low) and impact level (High/Medium/Low). Bangladesh major risks: exchange rate volatility (Medium/High), political instability (Medium/Medium), customs clearance delays (High/Low). Concrete countermeasures and monitoring indicators are specified for each risk.

Section-by-Section Data Collection Requirements

New Format Section-by-Section Required Data and Sources
SectionRequired DataRecommended SourcesCollection Period
Section 15-year GDP, population, trade statisticsWorld Bank, IMF, BBS2 weeks
Section 2Market size and growth by sectorBGMEA, BCCI, Ministry of Industry3 weeks
Section 35-year Korea-BD trade trendsCustoms Service, KITA, BANBEIS1 week
Section 4Import statistics by product, HS codesBGMEA, Trade Office survey4 weeks
Section 5Competing country share and price comparisonTrade Office local survey3 weeks
Section 6Buyer DB and exhibition scheduleDhaka Trade Office DB2 weeks
Section 7Risk occurrence and response casesCompany interviews and news2 weeks
New Format Writing Process
Data Collection
Statistics and local survey (June–July, 10 weeks)
↓
Select Promising Products
Confirm 3–5 products (July)
↓
In-Depth Analysis
Write Sections 4–5 in depth (July–August)
↓
Strategy and Risk
Sections 6–7 action plans (August–September)
↓
Internal Review
Self → director 4-stage review (September)
↓
HQ Submission
September 30 deadline

HQ Evaluation Criteria and Top-Rated Grade Achievement Points

KOTRA HQ Market Entry Strategy Evaluation Criteria (2026 New Format)
Evaluation ItemPointsTop-Rated StandardDhaka 2024 Achievement
Data Thoroughness30 pts10+ sources cited✓ (12 sources)
Analytical Depth25 pts5 promising products in depth✓ (5 products)
Strategy Feasibility20 ptsMonthly action plan included✓ (12-month roadmap)
Risk Analysis15 ptsRisk matrix complete✓ (8 risks)
Visualization10 pts5+ graphs and charts✓ (7 visualizations)
Total Score100 pts85+ points = Top-Rated✓ (91 points)
2026 Market Entry Strategy Dhaka V3–V8 Version HistoryReview the evolution through each version
2026 Market Entry Strategy Draft (250923_F) Final SubmissionReview an example of the draft submission
2026 Bangladesh Market Entry Strategy Final Version (251110_F)Review the finalized version

The 2026 Market Entry Strategy New Format has been reorganized to emphasize data-driven analysis and executable action plans. In-depth promising product analysis (Section 4), competitive landscape analysis (Section 5), and risk matrix (Section 7) are newly added, enabling more specific and practical entry strategies to be provided to Korean export companies. The New Format established based on the Dhaka Trade Office's 2024 top-rated grade achievement experience is being benchmarked by other trade offices beyond Bangladesh. Starting data collection from June and confirming promising products in July is recommended to meet the September 30 deadline. Inquiries about the New Format can be directed to KOTRA Dhaka Trade Office or KOTRA HQ Global Business Division. Successfully completing the 2026 New Format enables achieving a South Asia top-rated grade like the Dhaka Trade Office. Please refer to this guide to complete a market entry strategy report filled with rich data and executable strategies. Maximize your 2026 Bangladesh entry opportunities with the New Format incorporating the know-how behind the Dhaka Trade Office's 91-point (top-rated) achievement.

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2026 Market Entry Strategy New Format: Dhaka Trade Office Writing Guide | Dhaka Trade Portal