Trade & Business

New Vision PPT for KOTRA: Analysis of Bangladesh Entry Strategy

KOTRA New Vision Briefing Overview

The Bangladesh New Vision presentation submitted to KOTRA provides a comprehensive roadmap for long-term Korea-Bangladesh economic cooperation and sector-specific market entry strategies. It analyzes Bangladesh's growth potential, opportunities during the post-LDC graduation transition, and promising industries, and derives a phased entry roadmap for Korean enterprises.

6.5%
GDP Growth
5-year average
170M
Population
68% working-age
USD 420M
Korean FDI
cumulative
USD 2.2B
Trade Volume
as of 2023
350
Korean Firms
market presence
8
Priority Sectors
core industries

Sector-Specific Entry Strategy

Bangladesh Priority Sectors for Market Entry
SectorMarket SizeGrowthKorean StrengthMode of Entry
Apparel & TextilesUSD 45B+8%Raw materials supplyTrade and investment
Power & EnergyUSD 12B+12%Power generation & transmissionEPC and investment
ICT & DigitalUSD 3B+25%E-government and fintechInvestment and technology
Construction & InfrastructureUSD 8B+15%Construction materialsEPC and exports
Pharma & HealthcareUSD 2.5B+18%Medical devices and drugsTrade and investment
Agri-FoodUSD 6B+10%Food processing and machineryTrade and technology
AutomotiveUSD 1.5B+20%Passenger vehicles and componentsTrade and CKD assembly
Cosmetics & Consumer GoodsUSD 800M+30%Hallyu brandsTrade and retail

Vision and Strategic Framework

Current State (2024)
TradeUSD 2.2B (materials-heavy mix)
FDIUSD 420M (garments/EPZ)
Company Count350 firms (SME-dominant)
StructureTrade-centric, fragmented value chain
Vision 2030
TradeUSD 5B (diversified)
FDIUSD 1.5B (manufacturing and ICT)
Company Count800 firms (including large groups)
StructureBalanced between trade, investment, technology
01
Bangladesh Growth Potential
Bangladesh is a demographic-dividend economy with 170 million people (8th largest population globally), 6.5% five-year average GDP growth, and 68% of the population in the working-age bracket. Even after LDC graduation in 2026, Bangladesh can preserve favorable tariff conditions if CEPA is concluded, strengthening its role as a major beneficiary in supply-chain diversification strategies. A 2030 GDP of USD 5B and transition to upper-middle-income status are expected under favorable structural reforms.
02
KOTRA Entry Support System
KOTRA Dhaka currently supports (1) market research and buyer discovery, (2) exhibition and partner-matching events, (3) guidance on investment climate and legal issues, and (4) on-demand troubleshooting for Korean firms. New Vision proposes stronger institutional support by expanding sector-specialized advisory services, co-sponsoring investment mobilization with BIDA, and linking with KIND/KEXIM for infrastructure opportunities.
03
Phased Entry Roadmap
Phase 1 (2024~25): deepen current trade flows and explore ICT and healthcare opportunities. Phase 2 (2026~27): exploit the transition around LDC graduation, secure CEPA, and attract large-ticket investors. Phase 3 (2028~30): expand manufacturing investment, including CKD assembly and electronics, while scaling ICT service exports and establishing Korea-Bangladesh industrial clusters.
04
Key Issues and Risks
Key risks are: (1) post-LDC tariff risk—loss of GSP benefits if CEPA is not concluded on time; (2) infrastructure bottlenecks in power, logistics, and port operations requiring EDCF/KIND collaboration; (3) governance and transaction costs linked to bureaucracy and corruption where BIDA's one-stop support should be used; (4) policy continuity monitoring after the 2024 political transition; (5) Taka volatility, requiring proactive FX risk hedging.

Entry Roadmap

Market Research
Use KOTRA and KIND intelligence
Buyer Discovery
Trade fairs and consultative events
Small-Scale Export
Market validation
Investment Screening
BIDA and EPZ entry readiness
Local Entity
Manufacturing and services expansion
Scale-up
Portfolio diversification and M&A
BIDA FDI HeatmapBangladesh investment geographies and sector priorities
Bangladesh Foreign Private Investment ActOverview of legal and regulatory conditions for foreign investors

The KOTRA New Vision sets a long-term target to expand Korea-Bangladesh trade to USD 5B and FDI to USD 1.5B by 2030. Through sectoral entry strategies across eight priority industries and a three-phase roadmap, Korean firms can progressively shift from pure trade models to investment and technology co-development. Coordinated use of KOTRA, KIND, and KEXIM support remains the decisive success factor.

KOTRAVisionEntry StrategyEconomic CooperationInvestment
New Vision PPT for KOTRA: Analysis of Bangladesh Entry Strategy | Dhaka Trade Portal