2025 Performance Assessment Reply — 2026 Key Keywords: Dhaka Trade Office Strategic Direction
This document was submitted by the KOTRA Dhaka Trade Office in response to the annual office performance assessment process, specifically the 2026 key keyword reply request from KOTRA headquarters. The performance assessment is a core indicator that measures each trade office's business outcomes through both quantitative and qualitative metrics, and the key keywords serve as a concise expression of the strategic direction and core outcomes for the coming year.
In 2025, the Dhaka Trade Office achieved an overall A grade — the top-performing result among South Asia trade offices. With export consultations of 235 cases (118% of target), buyer matching of 62 cases (124%), and export deals of $18.2M (121%), 5 out of 6 major indicators exceeded targets. In 2026, the office pursues a medium-to-long-term strategy centered on 5 key keywords toward achieving the $5B trade roadmap.
2026 Five Key Keywords — Strategic Direction
2025 Performance and Year-by-Year Trends
| Indicator | 2022 | 2023 | 2024 | 2025 | 2025 Achievement Rate |
|---|---|---|---|---|---|
| Export Consultations (cases) | 168 | 185 | 210 | 235 | 118% |
| Buyer Matching (cases) | 38 | 44 | 55 | 62 | 124% |
| Market Research (cases) | 22 | 26 | 32 | 38 | 127% |
| Investment Attraction (cases) | 2 | 3 | 4 | 2 | 67% |
| Exhibition Support (cases) | 3 | 4 | 5 | 6 | 120% |
| Export Deals ($M) | $9.5M | $12M | $15.5M | $18.2M | 121% |
Korea-Bangladesh Trade Status and 2030 Target
| Year | Total Trade | Korea→BD Exports | BD→Korea Imports | Notes |
|---|---|---|---|---|
| 2020 | $1.4B | $0.9B | $0.5B | COVID decline |
| 2022 | $1.8B | $1.15B | $0.65B | Recovery trend |
| 2024 | $2.2B | $1.7B | $0.5B | Export expansion |
| 2026 Target | $2.8B | $2.2B | $0.6B | SEZ investment reflected |
| 2028 Target | $3.8B | $3.0B | $0.8B | EPC contract effect |
| 2030 Target | $5.0B | $3.8B | $1.2B | K-Beauty and IT expansion |
Improvement Points and 2026 Strengthened Strategy
| Keyword | Core Target | Measurement Indicator | Achievement Deadline |
|---|---|---|---|
| $5B Export Roadmap | 2026 trade $2.8B | Korea-BD trade statistics | December |
| Korean SEZ Cluster | 10+ company entry contracts | BEZA MOU + entry contract count | December |
| Digital Trade Support | 50%+ video consultations, AI matching pilot | Video consultation ratio among total | June |
| Infrastructure Project Support | 3 EPC bid support cases | Korean company bidding participation count | December |
| Risk Management | K-SURE 20 companies, credit checks 50 cases | Insurance enrollment and research count | December |
The Dhaka Trade Office achieved an overall A grade in the 2025 performance assessment and exceeded targets in export consultations, buyer matching, and market research. In 2026, the office pursues its agenda centered on 5 key keywords: the $5B export roadmap, Korean-dedicated SEZ cluster, digital trade support, infrastructure project support, and strengthened risk management. In particular, addressing the investment attraction shortfall (2025: 67%) through the SEZ dedicated cluster and increasing the SME share are the core improvement tasks for 2026. The Dhaka Trade Office's 5 key keywords guide Korean companies preparing to enter Bangladesh toward the most promising business areas and support channels in 2026. The $5B export roadmap plans milestone achievement of $2.8B in 2026, $3.8B in 2028, and $5B in 2030 in stages, with steel, medical devices, IT, and infrastructure as the core growth drivers. The Korean SEZ dedicated cluster is a medium-to-long-term project targeting site confirmation in 2026 and company entry starting in 2027–2028 — a critical turning point for Korean manufacturers establishing production bases in Bangladesh. Companies needing support related to the 5 key keywords are encouraged to contact KOTRA Dhaka Trade Office. Leverage the 2026 BoomUpKorea and DITF Korea Pavilion as opportunities to meet Bangladesh buyers directly.