Market Intelligence

2025 KOTRA Dhaka KPI and Weekly Report Operating System

KPI and Weekly Report Overview

This article organizes the KPI management and weekly report (Weekly Report) operating framework of KOTRA Dhaka Trade Office. It systematically describes the weekly report format, writing method, and KPI integration approach.

The Weekly Report is the core communication tool for reporting the trade office's weekly operational status to the director and headquarters. Linked to the WMS (Work Management System), it combines automated aggregation (60%) with manual supplementation (40%), submitted every Friday by 3:00 PM, issued 52 times per year, with an average writing time of 30 minutes per staff member. The 2025 goal is to raise the automation rate to 70% through enhanced WMS integration.

Weekly
Reporting Cycle
Every Friday by 3:00 PM
Director and HQ
Recipients
Dual reporting
60%
Automated Items
WMS-linked
40%
Manual Items
Direct entry
52
Annual Issues
Weekly basis
200+
Cumulative Reports
2024 to present
Real-time
KPI Reflection
Auto aggregation
30 min
Writing Time
Average per staff

Weekly Report Structure

Weekly Report Format Composition
SectionContentData SourcePreparation MethodLength
Weekly ResultsCompleted cases and outcomesWMS autoAuto aggregation1p
Progress StatusOngoing projectsWMS autoStatus display1p
New IntakeNew assignments this weekWMS autoAuto list0.5p
Key IssuesLocal developments and special mattersManual entryFree-form writing1p
Next Week PlanPlanned work for next weekManual entryList format0.5p
KPI StatusCumulative achievement rate graphWMS autoVisualization1p

2024 vs 2025 Reporting System Improvements

In 2025, the reporting system is significantly improved through enhanced WMS capabilities. In 2024, the manual writing proportion reached 80%, causing submission delays (30%) and format inconsistency issues. In 2025, WMS automation at 60% (target 70%) raises submission compliance to 95%+, and standardized formats improve report quality. KPI graph auto-generation and an issue tagging system are also newly introduced.

2024 Reporting System
Automation Rate20% (WMS initial phase)
Submission Compliance70% (frequent delays)
FormatInconsistent by staff member
GraphsManually created
2025 Reporting System (Improved)
Automation Rate60% (target 70%)
Submission Compliance95%+ (target)
FormatStandardized template
GraphsWMS auto-generated

Report Quality Standards

Weekly Report Quality Evaluation Criteria
ItemStandardTargetCurrent LevelImprovement Method
Submission DeadlineFriday 3:00 PM compliance95%+70%WMS notification automation
CompletenessAll 6 sections present100%85%Fixed template format
AccuracyWMS data consistency100%95%Add auto-verification
Issue QualityFact, impact, response described100%80%Distribute writing guide
KPI GraphAchievement rate visualization100%70%Introduce auto-generation

KPI Integration Method

Auto-Linked Items (WMS)
Export ConsultationsCase count and amount auto-aggregated
Market ResearchNumber of reports published
Deadline ComplianceOn-time completion rate
KPI Achievement RateCumulative graph auto-generated
Manually Supplemented Items
Local IssuesPolitical and economic developments
Buyer FeedbackPost-consultation reactions
Network ActivitiesKey meeting outcomes
SuggestionsWorkflow improvement ideas

Report Writing Guide

01
Submit by Friday 3:00 PM
The Weekly Report must be submitted to the director every Friday by 3:00 PM. WMS auto-aggregated data is finalized on Friday morning, while manual sections (key issues, next week's plan) are directly entered by staff. WMS notifications are sent Thursday at 4:00 PM to prompt timely preparation.
02
How to Write the Key Issues Section
The key issues section briefly describes local economic and political developments, buyer reactions, and market changes that occurred during the week. Write in "fact → impact → response" order, prioritizing issues that affect Korean companies. Urgent issues should be reported immediately as a separate flash bulletin.
03
Using the KPI Achievement Rate Graph
The Weekly Report includes a cumulative KPI achievement rate graph. Visually displaying actual results vs. targets allows the director and headquarters to grasp performance at a glance. For items where the achievement rate falls below expectations, separately note the cause and reinforcement plan.
04
Monthly and Quarterly Consolidated Reports
4–5 Weekly Reports are automatically consolidated into a monthly report. Quarterly reports compile 3 months of data and include KPI achievement status, major performance cases, and improvement tasks. Annual reports are prepared by consolidating all 4 quarters.

Report Writing and Utilization Flow

Weekly Report Writing → Utilization Flow
WMS Aggregation
Automated data
Manual Supplement
Issues and plans
Director Review
Friday afternoon
HQ Submission
Weekly reporting
KPI Accumulation
Performance management

The Weekly Report, by linking WMS and KPI, is a tool for grasping the trade office's operational status in real time. The 2025 automation enhancements and standardized template introduction build an efficient and accurate reporting system.

2025 KOTRA Dhaka Trade Office KPI Comprehensive AnalysisReview annual key performance indicator targets and achievement status
KOTRA Dhaka Work Management SystemReview the work management framework and performance measurement system
2025 Individual KPIReview individual staff performance indicator targets and evaluation system
Annual Activity Plan Writing GuideReview the 2025 annual activity plan HWP format and vision PT structure
KOTRAWeeklyReportKPIWMSReportingSystem
2025 KOTRA Dhaka KPI and Weekly Report Operating System | Dhaka Trade Portal