This report comprehensively analyzes the 2025 key performance indicators (KPI) of KOTRA Dhaka Trade Office. It organizes targets and achievement status across major work areas including export support, investment attraction, market research, and buyer matching.
2025 is Bangladesh's economic recovery phase (GDP growth forecast 6.5%), and the trade office actively supports Korean companies in export expansion and investment entry. KPI targets were raised by 15%+ from the prior year, pursuing aggressive performance creation. Targets are 200+ export consultations, 80+ buyer matches, 50+ market research reports, $50M+ export contribution, and 90+ client satisfaction score. With H1 achievement rates of 50–56%, the office is on track, and H2 addition of 3 exhibitions and focus on investment attraction will achieve the annual target.
200+
Export Consultations
Annual target
80+
Buyer Matching
Deal closure target
50+
Market Research
Report target
30+
Investment Consultations
Entry support
5+
Exhibitions
Participation and operation
$50M+
Export Contribution
Contribution amount
90+
Satisfaction Score
Client satisfaction
15%+
Target Increase
vs. prior year
KPI Breakdown by Segment
2025 Dhaka Trade Office KPI by Segment
Segment
Core Metric
Target
H1 Result
Achievement Rate
Export Support
Consultation cases
200
110
55%
Buyer Matching
Successful matches
80
45
56%
Market Research
Reports published
50
28
56%
Investment Attraction
Consultations and support
30
15
50%
Exhibitions
Participation and operation
5
2
40%
Client Satisfaction
Survey score
90+
88
98%
2024 vs 2025 KPI Target Comparison
2025 KPI targets were raised by 15%+ from 2024 results. Export consultations expanded from 180 to 200 (+11%), buyer matching from 70 to 80 (+14%), market research from 45 to 50 (+11%), and exhibitions from 4 to 5 times (+25%). The foundation for the target increase is the WMS implementation effect (60% automation) and the new introduction of digital marketing services. Based on a 90%+ achievement rate in 2024, target achievement in 2025 has high probability.
2024 KPI Targets and Results
Export ConsultationsTarget 180 → Achieved 175
Buyer MatchingTarget 70 → Achieved 68
Market ResearchTarget 45 → Achieved 43
ExhibitionsTarget 4 → Achieved 4
2025 KPI Targets (Raised)
Export Consultations200 (+11% vs 2024)
Buyer Matching80 (+14%)
Market Research50 (+11%)
Exhibitions5 times (+25%)
Quarterly Export Consultation Targets
2025 Quarterly Export Consultation Target Distribution
Quarter
Target Cases
Cumulative Target
Notes
Key Sectors
Q1 (Jan–Mar)
40
40
New year foundation building
Garments and chemicals
Q2 (Apr–Jun)
60
100
DITF (June) concentrated
Infrastructure and energy
Q3 (Jul–Sep)
50
150
H2 intensive push
Consumer goods and IT
Q4 (Oct–Dec)
50
200
Year-end target achievement
Annual wrap-up
Performance Analysis
H1 Performance (Strong Areas)
Export Consultations110 cases, exceeded H1 target
Market Research28 reports, strengthened in-house research
Client Satisfaction88 points, up from 85 last year
DB Building500+ buyers added
H2 Tasks (Areas to Strengthen)
Exhibitions3 more participation events needed
Investment AttractionH2 focus on 15+ cases
Export Contribution$25M+ additional needed
DigitalVideo consultations and webinars to introduce
Improvement Tasks and Strategies
01
Expand Exhibition Participation
In H2, participate in 3+ exhibitions including DITF (Dhaka International Trade Fair), Textech Bangladesh, and Pharmex. Operate a Korea Pavilion to intensively promote Korean companies' products and run a buyer matching desk during exhibition periods to expand export consultation volume.
02
Strengthen Investment Attraction Activities
Strengthen regular meetings with Bangladesh economic zone (BEZA) and export processing zone (BEPZA) officials. Hold investment briefing sessions for Korean companies (2 per year) and update and distribute investment guidebooks. Identify PPP project opportunities through collaboration with related institutions such as KIND and KOICA.
03
Introduce Digital Marketing Services
Introduce digital marketing services including online video consultations, digital catalogs, and social media promotion. Regularly operate LinkedIn and Facebook-based buyer-targeted advertising and Korean product introduction webinars to expand non-face-to-face export support.
04
Strengthen KPI Monitoring
Link the WMS (Work Management System) with KPI in real time to monitor monthly achievement rates. Through quarterly KPI review meetings, check actual results against targets and implement immediate reinforcement measures for underperforming segments.
KPI Management Flow
KPI Target Setting → Achievement Management Flow
Target Setting
Finalized at year start
→↓
Monthly Tracking
WMS integration
→↓
Quarterly Review
Achievement rate check
→↓
Reinforcement Measures
Underperforming segments
→↓
Annual Evaluation
200+ cases achieved
In 2025, Dhaka Trade Office set KPI targets raised 15% from the prior year and is pursuing aggressive performance creation. WMS-based real-time monitoring, digital marketing introduction, and DITF concentration strategy make achievement of 200+ annual export consultations expected.