Sector Analysis of Companies Participating in BTS
BTS (Buy Trade Show) is a buyer consultation program operated by KOTRA, where overseas buyers visit Korea and conduct one-on-one export meetings with Korean companies. Buyers recommended by the KOTRA Dhaka Trade Office, along with sourcing teams from other markets, take part in the program. This article reviews the composition of participating companies and the export performance of the four core sectors in BTS: cosmetics, machinery and equipment, textiles and apparel, and IT.
150+
Total Participants
Across 4 sectors
40+
Cosmetics
Largest sector by participation
35+
Machinery
Industrial goods focus
30+
Textiles
Materials-centered participation
25+
IT
SaaS and hardware mix
50+
Bangladeshi Buyers
Across all 4 sectors
Breakdown of Participating Companies by Sector
Participation Status Across the Four BTS Core Sectors
| Sector | Companies | Main Products | Buyers | Meetings | Conversion Rate |
|---|---|---|---|---|---|
| Cosmetics and Beauty | 40 | Skincare, color cosmetics, sheet masks | 80 | 320 | 35% |
| Machinery and Equipment | 35 | Machine tools, packaging lines, molds | 60 | 210 | 28% |
| Textiles and Apparel | 30 | Fabrics, trims, finished garments | 55 | 180 | 30% |
| IT | 25 | SaaS, IoT, security solutions | 40 | 120 | 22% |
| Total | 130 | - | 235 | 830 | 29% |
Detailed Sector Analysis
01
Cosmetics and Beauty: Strong validation of K-Beauty demand
Cosmetics was the largest participating sector in BTS, with more than 40 companies. The core products included skincare items such as cleansers, serums, and creams, as well as color cosmetics and sheet masks. Meetings involved 15 buyers from Bangladesh, 12 from India, and 20 from Southeast Asia. With a 35% conversion rate, the sector posted the strongest performance among the four, confirming the resilience of K-Beauty demand. Buyer preference for halal-certified products was roughly 40% higher than for standard items.
02
Machinery and Equipment: Led by larger B2B contract potential
The machinery and equipment segment centered on industrial goods such as machine tools, packaging systems, injection molds, and industrial pumps. Contract sizes typically ranged from USD 50,000 to USD 500,000, the largest ticket size among the sectors. This is directly linked to Bangladesh's ongoing factory modernization in garments and its growing demand for food-processing automation. Twelve Bangladeshi buyers joined meetings to assess garment factory equipment, food packaging machinery, and construction-material processing systems.
03
Textiles and Apparel: Bangladesh's highest-interest category
As the world's second-largest apparel exporter, Bangladesh has substantial import demand for textile and garment materials. Bangladeshi buyers showed particular interest in Korean functional fabrics such as moisture-wicking and spandex blends, garment accessories including zippers, buttons, and labels, and textile dyes and chemicals. Eighteen Bangladeshi buyers participated in this sector, the highest count among all categories, and most were procurement managers from large garment factories.
04
IT: Rising demand for digital transformation solutions
The IT segment covered SaaS platforms such as ERP, CRM, and logistics management tools, as well as IoT solutions for smart factories, security systems including CCTV and access control, and hardware such as servers and networking equipment. Although the 22% conversion rate was the lowest among the four sectors, the segment offers larger deal sizes in some cases, especially through annual SaaS subscriptions, and stronger recurring-revenue potential. Demand is expected to expand further as Bangladesh invests more aggressively under its Digital 2041 agenda.
What Bangladeshi Buyers Prioritize
Top Product Interests from Bangladeshi Buyers
CosmeticsSheet masks, sunscreen, BB cream
MachinerySewing lines, packaging systems
TextilesFunctional fabrics and trims
ITERP and smart factory tools
Preferred Commercial Terms
MOQUSD 3K-20K to start small
PaymentL/C preferred
Lead Time30-60 days
SamplesExpectation of free samples
Apply for BTS
Register as a KOTRA export company
→↓
Company Profile
Upload English product catalogs
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Pre-Matching
KOTRA AI and trade office manual matching
→↓
On-Site Meetings
One-on-one buyer consultations (30 min each)
→↓
Sample Shipment
Provide samples within two weeks after meetings
→↓
Contracting
Trade office follow-up support for three months
Buyer Matching for 10+ Machinery and Equipment CompaniesReview the matching status for machinery and equipment suppliers
Boom Up Korea 2025 Buyer Approval Status and BTG IncentivesCheck the travel-support incentives available for buyers
BTS remains one of the most efficient channels for direct consultation with overseas buyers visiting Korea. Across all four sectors, participation and interest from Bangladeshi buyers were meaningful, underscoring the expansion potential of Korea- Bangladesh trade. Companies that align their preparation with sector-specific buyer needs and make full use of KOTRA's pre-matching support are in a stronger position to turn BTS meetings into concrete export business.
BTSbuyer matchingcosmeticsmachineryIT exports
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