Case 13: Korea International Trading Potential Buyer Discovery
This case covers a follow-up buyer discovery project commissioned by Korea International Trading (formerly 코리아디스플레이 International) after its earlier request in Case 8 for importer contact identification. After mapping importers of industrial chemical raw materials in Case 8, the scope was expanded to additional product groups, particularly steel and metal items, to identify a fresh set of potential buyers in Bangladesh.
The case illustrates a structured buyer discovery process aligned with the multi-product strategy of a general trading company. It also shows how prior research outcomes can be reused to improve speed, trust, and cross-selling potential in adjacent sectors.
Research Request and Scope
| Item | Details |
|---|---|
| Client | Korea International Trading (formerly 코리아디스플레이 International, now Korea International Trading) |
| Requested Products | Steel products (HS 72), non-ferrous metals (HS 74-81) |
| Request | Identify 15-20 potential buyers, import records, and purchase interest |
| Case 8 Linkage | Check whether prior chemical raw material buyers also handle metals |
| Priority | Annual imports above USD 2 million, preference for Korean sourcing experience |
| Deadline | Within 28 days |
| Special Note | Multi-product trading company approach focused on cross-selling opportunities |
Methodology and Synergy with Case 8
Buyer Discovery Results and Matching Outcomes
Case 13 is a follow-up buyer discovery project tailored to the multi-product strategy of a general trading company. By expanding the scope from chemical raw materials in Case 8 to steel and metals in Case 13, the project uncovered not only 18 validated buyers but also cross-selling opportunities with three previously identified companies. The process shows how a disciplined screening pipeline can convert a broad universe of 60 prospects into a focused set of meetings and actionable commercial leads.