Product DB Writing Guide 2025: Why It Matters
A Product DB (Product Database) is the product information page that Korean exporters register on KOTRA's buyKOREA platform. Because overseas buyers search this database to identify Korean suppliers, the quality of the Product DB directly shapes export opportunities. As of 2025, buyKOREA hosts more than 120,000 product entries, and well-crafted listings generate buyer inquiries at rates roughly three to five times higher than average entries.
120K+
buyKOREA Listings
as of 2025
500K/mo
Buyer Searches
global buyers
3-5x
Inquiry Lift
high-quality vs ordinary DB
15
Required Fields
shared in EN and KR
5+ images
Photo Standard
high resolution recommended
6 months
Update Cycle
at least twice a year
Product DB Structure and Mandatory Fields
Required Product DB Fields for English and Korean
| Field | English Entry | Korean Entry | Writing Tip |
|---|---|---|---|
| Product Name | Product name with keywords | Product name + model number | Reflect buyer search terms |
| HS Code | 6-10 digits | Same | Use Korea Customs HS search |
| Product Description | 300+ words in English | 500+ characters in Korean | State functions, specs, and uses clearly |
| Price Information | FOB unit price in USD | FOB price converted to USD | Separate pricing by MOQ when possible |
| Certifications | CE/FDA/ISO etc. | Same | Attach certificate PDFs |
| Country of Origin | Made in Korea | Republic of Korea | Indicate component origins when relevant |
| Product Photos | At least 5 high-resolution images | Same | White background plus usage scenes |
| MOQ | Minimum Order Quantity | Minimum order quantity | Mention sample-order availability |
How to Write Effective English and Korean Entries
English Writing Checklist
Product NameIndustry keyword + model name
Description FlowFeatures -> Specs -> Applications
Word CountAt least 300 words
KeywordsRegister 5-10 tags
PricingFOB USD basis
GrammarNative review recommended
Korean Writing Checklist
Product NameOfficial name + model number
Description FlowOverview -> Specs -> Key strengths
LengthAt least 500 characters
CertificationsInclude Korean and overseas approvals
PricingAlso show USD equivalent
HS CodeProvide 10-digit HSK code
01
How to Write the Product Name
Include the search keywords buyers actually use. For example, "Industrial LED Panel Light 600x600mm 40W" captures LED, panel light, 600x600, and 40W. Using only a brand name weakens discoverability. In Korean, a stronger format is "Industrial LED panel light 600x600mm 40W [model name]."
02
How to Write the Product Description
For English entries, organize the text as (1) three to five key features in bullets, (2) a technical specifications table, (3) applications or use cases, and (4) certifications. For Korean entries, structure it as (1) product overview, (2) major strengths, (3) detailed specifications, (4) applications, and (5) certification status. In both languages, concrete figures should be included whenever available.
03
Photo Shooting Guide
The main image should show the full product against a white or bright solid background. Additional images should cover side and rear views, internal structure, packaging condition, and real usage scenes. A minimum resolution of 1000x1000px, file size below 5MB, and JPG or PNG format are recommended. Watermarks should be limited to a small logo in the corner.
04
How to State the HS Code
Search the relevant HS code through the Korea Customs HS information system. Use the six-digit international HS code as the baseline, and add the Korean ten-digit HSK code when possible so buyers can immediately review import duties. For composite goods, classify them according to their essential function.
Strategies to Improve Buyer Search Performance
Keyword Research
Analyze buyer search terms through Google Trends and buyKOREA searches
→↓
Name Optimization
Write a product name that includes core keywords
→↓
Tag Registration
Add five to ten relevant keyword tags
→↓
Photo Optimization
Upload five or more high-resolution images from multiple angles
→↓
Description Upgrade
Prepare a 300+ word structured English description
→↓
Regular Updates
Refresh the listing every six months
Effect of Product DB Quality by Grade
| Grade | Photos | Description | Inquiries/Month | Buyer Trust |
|---|---|---|---|---|
| Excellent (A) | 5+ high-resolution images | 300+ words, well structured | 5-10 | Very high |
| Average (B) | 3-4 images | 100-300 words | 1-3 | Moderate |
| Weak (C) | 1-2 images | Fewer than 100 words | 0-1 | Low |
| Poor (D) | No images | Title only | Almost none | Very low |
Frequent Mistakes and How to Fix Them
Common Mistakes
Mistake 1Literal Korean-to-English translation with awkward wording
Mistake 2No price information, causing buyer drop-off
Mistake 3Low-resolution or heavily watermarked photos
Mistake 4Missing HS code, making tariff checks difficult
Improvement Methods
Fix 1Use native review or AI-assisted translation QA
Fix 2Show an FOB price point or price range
Fix 3Use professional 1000px+ white-background photography
Fix 4Verify and enter the exact code via customs HS search
Textile Machinery Product DB Form ExampleSee a form-based example of how to prepare the listing
Database Setup Guide for First-Time ExportersReview DB setup strategies for beginner exporters
A Product DB is the starting point of online export marketing. On buyKOREA and other global B2B platforms, the first impression for a buyer is shaped by the listing itself. As of 2025, optimizing both the English and Korean Product DB can raise buyer inquiry generation by roughly three to five times. Use this guide to audit your current listing and leverage KOTRA trade office support when additional help is needed.
Product DBKOTRABuyer MatchingExport MarketingEnglish Catalog
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