Overview of Three Major Export Consultation Programs
KOTRA operates three flagship export consultation programs that connect overseas buyers with Korean companies: GPPM (Global Public Procurement Market), GPP (Global Partnership Program), and GGHK (Global Gathering for Hallyu and K-products). By comparing their objectives, operating formats, eligibility criteria, and performance indicators, this article outlines the most effective ways to use each program in the Bangladesh market.
3
Programs Compared
GPPM, GPP, GGHK
$320M
GPPM Deals
2025 result
$180M
GPP Deals
2025 result
$90M
GGHK Deals
2025 result
12 cases
Bangladesh
participating buyers
32%
Avg. Conversion
consultations to deals
Comparison of the Three Programs
Core Comparison of GPPM, GPP, and GGHK
| Category | GPPM | GPP | GGHK |
|---|---|---|---|
| Objective | Public procurement awards | Private-sector export expansion | K-culture-driven exports |
| Target Products | Infrastructure, energy, medical | General industries | K-beauty, K-food, K-content |
| Buyer Profile | Governments, IOs | Private companies | Retail and e-commerce |
| Frequency | Twice a year (Seoul and local) | Four times a year (by region) | Twice a year (Seoul) |
| Participation Fee | Free | KRW 500k-1M | KRW 300k-500k |
| Deal Conversion | 25% | 35% | 40% |
Detailed Program Analysis
GPPM (Public Procurement)
StrengthAccess to large-scale projects
WeaknessLong decision cycle and complex procedure
Bangladesh Use CaseBPDB, LGED, BAPEX buyers
Best FitEPC, medical devices, energy equipment
GPP (Global Partnership)
StrengthBroad product coverage and many buyers
WeaknessHigh volume of smaller consultations
Bangladesh Use CaseSteel, chemical, machinery buyers
Best FitSME and mid-sized exporters
GGHK (K-Culture)
StrengthLeverages K-brand recognition
WeaknessNarrower consumer-goods focus
Bangladesh Use CaseBeauty and food distribution buyers
Best FitK-beauty and K-food brands
Bangladesh Strategy
Public ProcurementPrioritize GPPM
General ExportJoin GPP South Asia sessions
K-Brand ExpansionCombine GGHK with local showroom activity
Parallel ApproachParticipate in all three when feasible
01
How to Use GPPM
GPPM is a specialized consultation platform for public procurement, frequently attended by Bangladeshi buyers from institutions such as BPDB for power, LGED for infrastructure, and DGHS for healthcare. Participating companies should prepare prior bidding records and technical certifications, and present both technical proposals and price quotations during consultations. Because KOTRA conducts buyer pre-screening, the meetings tend to be more efficient and commercially focused.
02
How to Use GPP
GPP is the most versatile consultation platform, covering industries such as steel, chemicals, machinery, and consumer goods. In Bangladesh, the main participants are importers and distributors based in Dhaka and Chattogram. Among the four annual rounds, the South Asia session, typically held in February to March, is generally the most effective entry point for Bangladesh-focused outreach.
03
How to Use GGHK
GGHK is optimized for K-culture-linked exports, making it particularly relevant for K-beauty, K-food, and K-content companies. Bangladeshi participants often include e-commerce platforms such as Daraz and Chaldal, as well as major retailers such as Shwapno and Agora. Advance preparation for halal certification and BSTI registration is strongly recommended.
04
Strategy to Maximize Results
Using the three consultation programs in parallel can diversify export channels. First, GPPM can help build a pipeline of large projects. Second, GPP can establish the base for general exports. Third, GGHK can strengthen consumer-facing brand visibility. KOTRA trade offices typically provide six months of post-event follow-up, which can materially improve conversion from meetings to contracts.
2026 Event Schedule
February GPP
South Asia session
→↓
April GPPM
Seoul public procurement fair
→↓
June GGHK
K-culture consultation event
→↓
September GPP
Expanded Southeast Asia session
→↓
October GPPM
Local public procurement event
→↓
December GGHK
Year-end K-brand event
KBCCI 2025 Seminar Preparation NotesPractical information on the Korea-Bangladesh business seminar
2026 Market Entry Strategy Section 6: Promising Industries and Export ProjectsExport project opportunities by promising industry
GPPM, GPP, and GGHK each serve a distinct purpose across public procurement, general exports, and K-culture-linked consumer trade. In the Bangladesh market, the strongest approach is usually to use all three in combination: GPPM for large projects, GPP for broad-based export development, and GGHK for consumer brand expansion. This integrated approach helps Korean companies diversify channels while improving buyer access across multiple segments.
GPPMGPPGGHKexport consultationKOTRA
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